Archive for December 4th, 2009

Profitable Autoresponders And Shopping Cart Integration

December 4th, 2009 by admin | 3 Comments | Filed in Affiliate Marketing

How important to your Internet marketing are autoresponders and shopping cart intergration? I’m hear to tell you if you don’t have one on your website, you’re leaving big money on the table. In fact you may even be dooming your online web marketing site to total failure. Harsh words! Right? But it’s true.

One of the most important things you want to do when a customer hits the buy button, on your site, is to let them know their purchase has gone through and thank them for shopping with you. This can be accomplished with a simple autoresponder e-mail almost faster than you can blink your eyes. However, that’s not the end of your message or at least it shouldn’t be. You have a golden opportunity to reach out to your customers and whisper in their ear about any specials you are running and other items you have in your store.

A very effective way to capitalize on the “thank you” message you send out is to mention related accessory items to the product they just purchased. An example of this would be if your customer purchased a name brand pair of shoes, you would want to offer them a matching hand bag by the same designer. To make the offer even more enticing to your customer be sure and mention a discount off the accessories.

Listen up! Whatever you do don’t include this offer on their e-mail sales receipt. You want your customer to have a “Hallmark” moment with their purchase. They need to feel they are the most important person on your on line store and no one else matters but them. Take the time to have a very special message prepared for your autoresponder and shopping cart integration.

Frankly, if you’re not a good writer, you should hire someone who is a professional writer. Make sure this particular writer is experienced in writing warm and fuzzy messages. Although it is an added expense it is a onetime expense only. Your ROI of the expense will be returned to you every time one of your customers responds to your follow up autoresponder message.

Now for a note of caution! Don’t kill the golden goose that laid your golden egg. In effect don’t overuse your autoresponder to bombard your customers with deal after deal. Remember, you want them to feel warm and fuzzy about you. You want them to feel they are special in your eyes and if your not careful you can wear out your welcome. Two or three messages a month wil keep your name in front of them and an occasional 4th or 5th time when you have a super deal for them.

Properly worded e-mails will work magic for your bottom line. Very simply it will allow you to form a long term relationship with every customer. With just a little customization of your e-mails, the importance of your autoresponder and shopping cart intergration will become apparent every time you look at your bottom line.

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Make Money Teaching E Commerce

December 4th, 2009 by admin | No Comments | Filed in Affiliate Marketing

If you understand the concept behind e commerce, that its simple definition is the electronic exchange of goods or services, you can making money teaching e commerce to business owners. You can do this in several different ways.

If you already have a website set up for any kind of e commerce, you can use that as an example to show other business owners. In your local community there are several small businesses who might not yet have an Internet presence. You can contact these business owners and discuss with them their need to put their presence online, even if just to offer information to those who might be searching on the products they have for sale, even if they don’t plan on selling any items through their website.

Small local businesses have their regular stable of customers, but they need to constantly bring new customers in as well. Even if the business owner doesn’t want to put items for sale online and deal with that aspect of the business, a website that offers information to Internet searchers can increase their business.

With some study of Internet marketing and search engine-operation including how keywords figure into search results and search engine rankings, you can offer the business owner the relevant information for a fee. You can charge for a consultation in which you lay out a plan for the business owner to create a presence online to draw in more customers.

If you’re thinking that teaching e commerce is something you’re not qualified to do, consider that there are dozens, maybe hundreds, of e commerce packages already available online. For one price, a business owner can purchase a website hosting plan, an advertising package, information about how to promote and rank high in the search engines, and create the website, usually with the help of software that does all the technical work for you. You don’t even have to understand most of what the package offers, in order to profit from it.

If you understand e commerce, and can convey a little information to the business owner about how a good website can increase his business by teaching him e commerce and the advantages it has over regular commerce, you can profit from the packages that other people have already created through affiliate marketing.

One of the ways the people and companies who create these all-in-one packages sell so many of them is through affiliate marketing. This is a simple conceptthey create the package, then they allow other people to promote the package for them. When a package is sold thanks to the effort of someone else (tracked by the link the purchaser used to get to the package) the seller, known as the affiliate marketer, is paid a percentage of that sale.

Once you follow the directions at the site of the package you want to market, you can market it online, and also profit by teaching e commerce and selling packages to local businesses.

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