Making money online revolves around getting traffic to your site. Obviously, there are many other things you need to be able to do, but without traffic nothing else will work. You can’t test various versions of your sales page, for example, without enough traffic. One of the most popular methods to drive a lot of targeted traffic and to get it quickly, is using Adwords, and the best way to make sure you get the most out of it is to find a good adwords course.
For any of you who may not be familiar with what adwords is, it is a pay per click (PPC) model that allows advertisers to place ads on the pages of search results. These ads are keyword optimized and when someone clicks on the ad they will be taken to the website of the person who placed the ad.
As the name implies, the advertiser will only pay when someone clicks on their ad. This can be a great way to generate a lot of traffic to your website and since the people who see your ads are the people who are searching for the specific keyword you used when you placed the ad, you know that the visitors you get are really interested in your product or service. Or, put another way, the traffic is very targeted.
If all this sounds too good to be true, it’s because it is… in a way. You see adwords can work quite well but with so many advertisers all vying for the top spot for a certain keyword, it is also very competitive. Without the aid of a quality adwords course you can lose a lot of money very quickly.
One of the criteria that Google uses to determine whose ad gets placed the highest for the same keywords, is a bidding process. It really starts to get complicated though when you realize that the highest bidder may not necessarily win the top spot.
I know it sounds confusing, and it is, but Google likes to reward what they consider quality. That is why they will assign a quality score to all the ads. The ad for a certain keyword that has the highest quality score will show up the highest in the search results which means they will likely get more clicks. They will get this top spot even if they weren’t the highest bid for that keyword.
Another thing you need to understand is that if your ad doesn’t get a lot of clicks Google will assume it isn’t very relevant to your website and will give you a lower score. A lower score will mean your ad won’t rank as high for your chosen keyword… which means it won’t get as many clicks. See why this can be very difficult and complicated?
PPC can be a great way to get a lot of targeted traffic to your site. Once you get your campaigns dialed in you can get this traffic quickly. To dial in your campaigns as quickly as possible you really should consider buying a quality adwords course. Don’t make the process more expensive or difficult than it really needs to be.