Tag: Audience

Overture Search Words- Yahoo Tool

Posted by on Feb.01, 2013, under Affiliate Marketing No Comments

The Overture search term tool was bought out by Yahoo! in 2003 and is now referred to as Yahoo Marketing Solutions. Overture was one of the first pay-for-placement companies out there. Basically this is what pay-per-click evolved from.

The reason the Overture search term tool is no longer with us is the fact that when the Internet changed the way they did things, Overture did not keep up with those changes and if not for Yahoo!, Overture would have gone by way of the dinosaur.

Yahoo has revamped the entire Overture system and made it so much better. Now, not only can you find keywords to use for your SEO but you can also place ads and manage when and where those ads get seen.

As with all pay-per-click ads you only pay when your ad gets clicked on and not for every time it is shown. Pay-per-click is still a very effective way to drive traffic to your website. The more people you attract to your website the more possible it is to convert them into paying customers.

The secret to attracting potential paying customers to your site is to use specifically targeted keywords. You do this by first, figuring out who you audience will be and that is determined basically, by the product you are selling or the service you are offering.

Build the ad you post on to the search engine around your specifically targeted keyword. Use it in the title and make the title intriguing so they want to click through to your website to check out what you are offering them.

To get started doing all of this you must sign up at “searchmarketing.yahoo.com”. Make sure you have your PPC budget all worked out and available to start using. Yahoo will give you a $25 credit just for signing up.

You will be directed to choose the US and Canada or other areas of the world. If you choose other countries make sure you take into consideration the language barrier. Now you will be directed to search for keywords.

The best way to search for keywords is to think about what words your customers would use when they search for your product or service. Then click the box that will direct you to a list of related keywords then price them out.

The pricing area is where you will tell Yahoo what your spending limit is. Once you give Yahoo your budget the tool will estimate a maximum bid amount so you get the maximum number of clicks for the keywords you are using. The tool will also estimate the number of impressions and clicks you can expect at that bid amount.


Articles On Internet Marketing

Posted by on Oct.20, 2012, under Affiliate Marketing No Comments

There are many writers out there who have become quite proficient at making money in the internet by writing articles on internet marketing, among other subjects. With the growing number of internet marketers these writers have quite the audience for their work.

Writing articles on internet marketing may not be the only niche they write articles for, however. Being knowledgeable in many subjects can give these writers a broader variety of things to write about. If they have marketed themselves correctly the money they make can be quite significant.

Anyone can do this, all you need is a computer and the ability to string a sentence together. You can write original articles and submit them to article directories and get paid. You have to apply to these sites and may or may not get turned down. If you should happen to get turned down then just keep plugging away until you find someone to “hire” you.

Some writers search for batches of inexpensive private label rights articles and rewrite them before submitting them. These PLR articles may not be the best quality but anything can be improved upon by the rewriting. These PLR articles are used due to the fact that even though the quality is mediocre, they still have helped draw in traffic.

The best thing to do is to find a directory that not only pays you for your original article but one that also offers ongoing residuals for every time your article gets read. The residual may not be earth-shattering but if you have a bunch of articles that regularly get read then your commission may be worth the trouble.

Some positive aspects to writing articles and selling them on the internet is that you get to supplement your monthly income. In this rough economy who can’t use a few extra bucks? Another upside is that you can build up your cache of original content and increase your reputation for writing and possibly attract some higher paying customers. Lastly, just think of the knowledge you are gaining by having to research some of the topics you write about. You are, or will soon be, a fountain of useless information.

Seller beware! There are unscrupulous people out there who will hire you to write for them and never pay you. It would be best if you asked for payment up front, that way you will not get scammed. You should be the one setting the price for your writing.

If you are writing articles on internet marketing that is quality content for someone and they do not want to pay your price, as long as it is reasonable to begin with, then cut your losses and find someone else to work with.

You also may want to think about copyrighting your best articles so someone does not come along and plagiarize you. You will want to have some type of legal recourse if this happens. Keep what is yours, yours. Never let anyone step in and steal your thunder.


What You Need To Know Before Hiring A Copywriter

Posted by on Oct.16, 2012, under Marketing No Comments

The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can do your business venture more harm than good if you make a hiring mistake and end up with the wrong writer for your purposes, or if you dont know how to best take advantage of the skill set your writer provides. To make sure you hire a copywriter who will help you rather than hinder you, make sure your writer is a good fit in two key ways. The best copywriter you can hire is one who knows a lot, but wants to know more.

To do a great job on your project, the copywriter you hire should know a lot about the specific format youll be working in; about the audience youll be appealing to; and about the industry the product or service youre pitching is a part of. Look for a copywriter who has a strong background doing work similar to your project. From brochures to web sites to persuasive slide shows, every marketing format has its own unique demands, so make sure the writer you hire knows the format youll be working with inside and out. The best brochure writer may be a bust when it comes to creating a dynamic text for the Internet, and vice versa, so be sure you pick someone who is equipped to do the job you have.

However, experience and a strong portfolio arent enough on their own. You need a copywriter who wants to know more about your product or service; about your companys vision; and about the entrepreneurial mission that drives your company. These are compelling ideas that a good copywriter can translate into language that will help the customer understand why your business is unique and valuable.

The more curious the copywriter is about your company, the better that writer will be able to absorb the tenets of your business and then communicate those facts to the readers. Marketing is all about standing out from the pack, so look for a copywriter who wants to know what is special about your work. A copywriter who wants to know this kind of information is a copywriter who will want to tell that kind of information when he or she sits down to write.


5 Steps To Profiting From News Feeds

Posted by on Sep.06, 2012, under Affiliate Programs, Marketing No Comments

Looking at News Feeds, you might think theyre some of the most complex things to set up. Nothing could be further from the truth. Theyre actually super-easy to create once you have the system set up properly.

You can break down the news feed system into a fast, low-cost system that you can do once, or several times over.

First Ill answer a few of your questions about news feeds. Then Ill reveal the secret steps to setting up and profiting from a news feed.

Common Question #1: What is a news feed?

A news feed is an automatically updating list of the latest news on a particular subject. For instance, the news feed on my Web site is on the subject of small business marketing.

Common Question #2: Why do I need one?

Other than being a really cool thing to have on your Web site, News feeds are also really great traffic boosters. Not only do they make your Web site more attractive to the all-important Web crawlers that view what’s on your site, but News feeds also inspire visitors to come back to your site for fresh news.

So the benefits are two-fold:

new visitors, and

return visitors.

Please keep in mind there are a few things you need to do to see benefits from news feeds.

1. Choose a subject of interest to your audience. I chose small business marketing news. For you, it could be the latest news on a tough problem gripping your industry. The great part about it is that you dont have to provide answers, just create a forum where your target market can access information about an issue.

2. Find your news feed. There are several services providing news feeds of various pieces of information. In my experience its best to locate news aggregators based only on your industry.

3. Place the feed on your Web site. This is where I initially ran into problems, but a programmer friend passed on a rather affordable solution that I was able to easily place the news feed on your Web site. The great thing about it is, once you set up the feed, you never really have to touch it again.

4. Make your site profitable. Consider placing advertisements on the same page as your news feed. No doubt the regularly updating news will be a hit with your audience and as more people come to the site youll be producing passive profits. (Say that five times fast!)

5. Drive traffic to your site. Over the years Ive found the best way to drive traffic to a site is through article writing and distribution. Its like an instant shot in the arm for quality traffic.

And thats the secret formula to profiting from news feeds. Really, its no secret. Its all about know which resources to use to make the news feed work for both you and your target audience.


The Benefits of Writing Articles

Posted by on Sep.03, 2012, under Article Marketing No Comments

You have a business; you are new and want to build a client list. However, the public doesn’t know much about you.

One of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. People are always looking for good articles for their websites, blogs and newsletters. The important words here are good and content.

Good articles are content rich. The help the reader understand that which you are writing about. It gives them insight, whether it is about Business, Communication, Health or any number of subjects.

When you provide an article for your reader, whether you wrote it or published it, you are doing your clients a service by educating them in the areas that they wish to learn. Moreover, your credibility can be built or diminished by the article.

Articles also help to keep your website updated and helped to increase your search engine ratings.

Stagnate websites that never change, get a much lower rating with Google. As well, do not encourage your audience to come back. They are thinking, ok, I saw it.

A summary of the benefits are:

For the author, they:

Increase Exposure
Give Credibility (You show your expertise)

Develop Relations (People get to know you better)

Create links to your site

Give you free Publicity

For the Publisher or Website Owner, it provides:

Content
Related Articles that you dont have to write
Reference and information that you dont have to write
A vast resource of free information

However, it is important to remember that there can be a downside. Of which you can avoid, once you understand what it is.

There is nothing worse than reading an article that is nothing more than a sales letter, a news release or an inflated glorified piece on how wonderful you are. You need to give the public something that they can use.
Then they are much more likely to follow your link in your resource box, back to your site to find out more about you.

Remember, that in each article, you are communication something about you. You want the message that be one that encourages people to want to get to know you better, to learn more about you know and to become one of your clients or subscribers.

In your resource box, make sure you are clear, stating who you are and where they can find out more about you.
Most article directories and magazines have set limits on the size and amount of information you can place so it is important to ensure it is accurate and inviting.

You are not writing articles just for praise and admiration. You do have a business to run and bills to pay. Even if you are a millionaire and want to write just for the shear joy of it and love to teach for free, your resource box is still important, as you would want the readers to know that the information came from a credible source.

So go ahead and get started. Don’t stop at one article, it can easily become buried.. Make it a habit and write them regularly whether it is once a week or once a month. And remember, have fun doing them.