Tag: B2c

Proven Tips About B2b Internet Marketing

Posted by on Feb.03, 2013, under Affiliate Marketing No Comments

Anyone who plans to sell goods or services to businesses and markets online must understand the difference between b2b internet marketing and selling directly to a consumer. While some of the basic principles of marketing are the same, there are some differences that if not taken into account can sabotage your marketing efforts. The good news is that in some ways, selling to businesses is easier than selling to consumers, and very often the profits to be made are much greater, especially in the beginning.

One of the biggest differences between b2b internet marketing and marketing to consumers (also called b2c marketing) is that youre no longer trying to sell to a single person. That sounds obvious, but business purchasing isnt just a group of people looking at your product or service at the same time and then making a decision. The question of whether to buy or not goes from one person to another, sometimes in a very long chain of command, and can take a lot of time (and convincing).

When youre selling something to a consumer, youre dealing with one set of eyes and one person to convince. An important key in marketing to consumers is repetitionmost wont buy the first time, but once your items have been put in front of them multiple times in an appealing way, theyre more likely to buy. With b2b internet marketing the same principle applies, but this favorable impression must last down a long line of people who must make the decision. Getting the item or service in front of them many times is crucial with businesses, too.

Email marketing is one great way of keeping your products or services in front of them, but when b2b internet marketing with emails you have to be even more careful than when marketing to consumers. Many people who receive an email, particularly one theyve agreed to receive, are going to be more concerned with the product or service offered, the discount, and what the item can do for them, than how professional and well-done the email is. This is less likely with a business.

Because the business may have its own b2b internet marketing plan, theyre going to expect a certain level of professionalism in any emails or correspondence you send them. Misspellings, strange line breaks, broken images and anything else that screams amateur or careless is likely to ensure that your message goes no farther down the linethe kiss of death for anything youre trying to sell them. Take extra care with your email marketing plan. Dont just make them correct and tidy, make them dazzling and attractive. Your emails and correspondence need to look as good as anything coming from that company if you really want to impress.

If you sell to businesses, you already know your target market very well. Be sure that all of your b2b internet marketing efforts are professional and focus not on you, but how you can fill their companies needs, and youll get your products noticed.


Easy Tips That Explain How E Commerce Works

Posted by on Nov.25, 2009, under Affiliate Marketing, Affiliate Programs No Comments

It’s not difficult to explain how e commerce works. E commerce is simply the exchange of goods and/or services electronically. When you buy something from eBay, Amazon.com or any online store, you’ve participated in e commerce. If you’ve ever downloaded music from a site like Napster or iTunes, that’s e commerce, too. First, lets discuss the different types of e commerce to help you understand it better.

B2B: B2B or business-to-business e commerce is the oldest form of e commerce. Back in the 1960s, banks and other businesses began sharing and transferring files and information electronically. It was still limited, because there was not one standard way of conducting this business, so not all businesses could successfully transfer with each other. Once a reliable standard was set up in the 80s, B2B e commerce really took off, because they all used the same method, and could exchange files much more easily.

C2C: Consumer-to-consumer, or C2C e commerce is popular today. If you’ve ever purchased something online from another person, rather than a business, either through an ad posting on a electronic bulletin board or an online auction, you’ve participated in consumer-to-consumer e commerce. By far, the most popular from of consumer-to-consumer e commerce is in the form of online auctions, through the mammoth eBay auction site, where anyone can put goods online for sale to the highest bidder.

P2P: P2P or peer-to-peer e commerce started with Napster, where users shared files for free. Now there are several similar websites and file-sharing programs and systems online.

B2C: We can’t explain how e commerce works without mentioning the huge amount of e commerce that takes places from business-to-consumer. When anyone purchases anything, whether it’s a download of something electronic or any item that must be shipped to the buyer, at an online store or website, that’s e commerce.

So to explain how e commerce works, it’s necessary to keep these things in mind. E commerce involves one or more of the following:

the exchange of information online
the exchange of money online
the exchange of goods or services online

To explain how e commerce works in your favor, the concepts are just as simple. If you want to purchase a book, for instance, you can find several online bookstores and compare the prices of that book to find the lowest one. You can check the cost of shipping the book, and their shipping times, and determine which store can get it to you the quickest, for the lowest price. All without having to stand in line, fight crowds, or spend any money for transportation or gas. So when you consider that you can comparison shop this way for small items and large alike, it’s easy to see the advantages e commerce offers you.

Though we can explain how e commerce works in your favor, once you’ve purchased an item this way, it’s easy to see the advantages yourself.