Building links pointing back to your website can be a very time consuming task and sometimes you might not know where to start. Let’s take a look at some effective link building strategies.
1. Contact other website owners and offer a link exchange. It is a good idea to contact website owners with sites in the same niche as yours. You can create a ‘recommended sites’ page or list on your site where you can place links to other sites that agree to a link exchange.
2. Create a ‘link to us’ section on your website. This is to make an offer to your website visitors to link back to your website. Give them all the information that they will need to link to your site such as URL and anchor text. Have a section where they can leave their details for you to link to their site.
3. Make sure that your website contains good quality information so that other website owners will want to link to your site. Website owners don’t want to be linking to a site that is not of good quality so the quality of your website is always important for link building.
4. Search the internet for other websites that may mention your website or your website content but do not include a link to your site. Contact those website owners and ask them to include a link to your website.
5. Post comments on blogs and include a link back to your website. Always make appropriate comments that are related to the post topic or your comment will not likely be approved it is looks like spam.
6. Use internal link building from within your own site. For example, when you create a new page or post on your website you can include a link to your main home page or any other page on your site.
7. Article marketing is a very effective way to build backlinks. Write some good quality articles and submit them to article directories and include a link to your site in the resource box.
8. Offer to do a guest post on someone’s blog. When you write a guest post for someone else’s blog they get the benefit of new content for their blog and you get the benefit of being able to include a link back to your site.
9. Look at your competitors backlinks and see if you can get some of those same sites to link to your website.
10. Use social networking sites like Squidoo and Hubpages to build backlinks to your site. It is quick and easy to create a Squidoo lens or Hubpage and include a backlink within the content.
These are ten great link building strategies and you can use all of them or some of them. The important thing is to use some methods and put in the effort that is required for effective link building.
Are you looking into ways of promoting and marketing your website? Are you trying to attract more visitors to your website? Are you looking to increase your online sales? Are you trying to increase your adsense earnings? If you have answered yes to one or more of these questions, article marketing could be the answer for you.
Writing articles has for many years been a popular way of going about increasing the number of backward links to ones site, but it can be a very boring and time consuming one.
This is where a ghostwriter can become invaluable as they can do all of the donkey work for you. Most of these people are experienced, expert writers and are likely to produce a much better quality of article as well. The better the article is, the more likely it will be picked up and used on other websites by other webmasters.
Ghostwriters can be found on many of the webmaster forums or even by doing a search on the internet. Prices of course vary but you should be able to find a price that suits your budget.
There are even people or establishments that offer to write an article for you and will also submit the article to a number of the main article directories. F. Ex. Articles-submission.com offer this service. They also offer to submit an article that you have written to around twenty of the article directories. As many people know, writing each article is one thing, but then submitting it can also take a great deal of time.
People who do have enough spare time on their hands are able to write and submit their own articles. It is important in my opinion not to write too many articles at once to promote just one site, as to build up the number of backward links too quickly can be seen in some search engines eyes as a bad thing. Writing articles for yourself will without doubt save some money but you need to ensure that the content is interesting and is of benefit to the reader.
The best part of this form of web promotion is that the links you obtain are all what is known as one-way links. These type of links, without doubt, have the highest value.
You will of course not only obtain additional traffic from obtaining these links but the readers of your article are also potential visitors to your site.
Writing articles is a win win situation and should be seen as an important part of any web marketing campaign.
Promotional products, items that are typically imprinted with a company’s logo, can play an important role in a companies’ success by increasing brand recognition and making customers feel appreciated.
Reeling in customers
The obvious benefit of a promotional product is that consumers using the product will become increasingly familiar with the brand. This will make the company more recognizable and memorable to consumers.
Popular promotional products, like a t-shirt with the company name on it, may become a man’s casual shirt that he wears to play basketball with his friends. Every time he wears that shirt, his friends see the logo and will recognize it later when they are looking to fulfill a need in that business.
The friend will not recall where he saw the logo, but familiarity with having seen it before will give that company an edge. Or, think of promotional pens. Each time a consumer pulls it out of her bag to jot a note, she is engraving that logo into her memory a little bit further.
Showing customers you appreciate them
While promotional products help increase your companies’ brand recognition, and opens doors to new customers, your current customers are a critical part of the promotional product process.
When the competition gets fierce, your customers are more likely to stay with you because you have treated them so well. That could lead to referrals.
Also, remember that if you have a special group of customers that gives you far more business than your average customer, you should consider giving them a better product than the other customers, especially if those customers are aware they are especially generous customers.
What are the best products today?
You are generally better off choosing products that will be used frequently rather than shoved in the back corner of an office, or thrown away after only one use. The greater likelihood the product will be used often, the more opportunities to increase brand recognition.
Though there are some obvious promotional products, like pens and t-shirts, carefully consider your clients and the nature of your business when making a selection.
For example, Google gave web customers a wireless computer mouse in one of their promotional packages. This would not be appropriate for a gardener, but is highly useful and highly likely to be reused frequently by a web client.
Also, make sure you choose a product that does not fall apart easily, or a pen that is prone to leak. You want your customers to be able to say to their friends, “Oh this cool pocketknife?
The company that does such-and-such gave it to me.”
Wearable items make up over a quarter of the promotional products industry, followed by writing instruments like pens, but there is no black and white “wrong” and “right” promotional product.
Make your decisions wisely, and boost your companies’ image with your existing and potential customers.
Using seo article marketing methods can do a lot to drive very targeted traffic to your website all for free. If you know how to do it right, you can really get a lot of benefit out of all the articles you write.
many people seem to think that you can either write for humans or you can write for the search engines. They don’t seem to understand that you can actually do it both ways with one article.
To get the most out of all your seo article marketing efforts the first thing you have to do is find a good list of quality keywords associated with your niche website (fairly high searches with little competition).
Once you have your keyword list all you have to do is write quality articles around that keyword. As long as the articles you write are quality and provide good information that’s going to be half the battle.
Do not get stuck in the idea that you have to include your keyword in every sentence of your article. That is considered keyword stuffing and won’t do you any good.
Strive for no more than 3% keyword density. Put the keyword in your title, the first and last paragraph and a few other times throughout your article. That’s all you need.
The simplicity, yet effectiveness, of this methods is why it is so popular. By writing articles you will set yourself up as an expert in your niche. you can use your articles to provide a lot of helpful information to all you readers.
Online, it’s always best to give something of value before you expect to get anything. By giving your readers some good and helpful information and advice, you are building trust with them.
The other huge benefit of doing this, with the proper keywords, is that the search engines will reward you for your content with a high search engine ranking. This will give you a lot of organic traffic.
For example, if your niche is bird houses all you need to do is write some keyword optimized articles around the keyword “bird houses”. Then when someone does a search and types in the phrase “bird houses” your article may well be one of the first that shows up on the page! How is that for free traffic!
The same basic principle holds true for making blog posts. When you are adding content to your blog you simply follow these same basic steps. That way when someone does a search for your keywords they will see your blog post and subsequently land on your blog.
This provides you with a great opportunity to add an autoresponder to your blog and capture the visitors email address so you can contact them again.
Using this seo article marketing method can really help you ramp up your website traffic and the best part? It’s all for free! Just be careful to not fall into the mind set that if one keyword in an article is good, ten must be better. Don’t try to stuff your article with keywords, a few well placed keywords is all you need.
With billions of websites on the internet, and that number being added to daily, anyone who uses their website to make money recognizes the importance of getting their website to stand out and get visitors. That is where search engine placement marketing comes into play.
If your website is only a way to show vacation pictures to friends and family than getting a lot of traffic won’t be a concern of yours, but for everyone else this is a crucial issue. It can be the difference between success and failure.
This type of marketing revolves around the concept of doing anything possible so that the website ranks high in all the search engines: Bing, Yahoo and Google. When someone does a search using a certain word or phrase the search engine will bring up a list of returns. These returns are referred to as Search Engine Results Page, or SERPS, for short.
The higher on the list your site is ranked, the more free traffic you will get. People will usually click on the first 5 or so listings on the first page of results. When they do they will be taken to that website. If that is your website you have a lot of traffic coming to your site for free.
Another benefit is that you know that the visitors to your website are very targeted, they are interested in your product or service or they wouldn’t have done a search using that term.
To decide which of the billions of websites for a certain search term rate the highest, the search engines utilize a sophisticated algorithm to help it determine which sites are the most relevant to the search term. So if your site is about golf balls, the sites that are the most relevant to that term will be rated the highest and receive that coveted first page listing.
There are various tactics that a webmaster can use to ensure that the search engines recognize their website as being very relevant to certain search terms. So, to use the above example, if you are selling golf balls you would optimize your site for the term golf balls (along with other terms related to golf balls).
This may all sound complicated, and it can be, but some simple tweaks to your webpage might be all it takes. To a large degree how much time and effort you will have to put in will be in relation to how competitive your niche is.
No one really knows what the algorithms look for, it is a closely guarded secret, and they are changed and perfected all the time. For this reason, you should either incorporate some simple techniques or enlist the aid of a professional to follow all the changes and optimize your site as soon as possible after the criteria has been changed.
Search engine placement marketing is one of the best ways to ensure that your site gets a steady stream of highly qualified visitors.