Posts Tagged ‘Buzz’

4 Steps To Generate Leads With A Sequential Autoresponder

March 2nd, 2010 by admin | No Comments | Filed in Affiliate Marketing

As an internet marketer, unless you are dead and buried, you already know how effective a tool a sequential autoresponder can be. However, there is one way to use it that you may not have thought of, and then again you may have and decided against it.

To be straightforward this particular online marketing strategy has been around awhile. But, because it’s so simple many folks, like you perhaps, have said it doesn’t work, it’s worn out, and its no longer effective. If you have been one of those, you may need to rethink your position on this marketing tactic. Here’s why!

Millions of new users come on line each and every day. The primary reason most of them come on line is to learn something new or get information that will help them solve a problem. These “newbies” to the internet have never been exposed to this marketing tactic. So in today’s modern internet marketing vernacular it’s “an evergreen marketing tactic”. Now let’s get on with it.

Step 1: You need to set up another project directory on your Internet site. Come up with a universal password and user name which your present opt-in list folks will use and the new subscribers to your list. Name your new project “My Magic Steps To Astounding Weight Loss …” or something else which makes them want it. The next step may be the hardest part of the whole sequential autoresponder marketing tatic.

Step 2: Take the time to find some really valuable reports, eBooks, articles, scripts (are good), videos or perhaps software (Of course it must fit your niche market). Upload to your new directory for your subscribers to get hold of. Make sure it’s free.

Step 3: Very Important! Prepare a short series of autoresponder messages (3 or 4) to go out to your list. They should create a buzz about what’s coming from “My Magic Steps To Astounding Weight Loss …”. If possible each of these messages should have a tidbit of good solid information. Naturally they will be in sequential order with the buzz building to cresando. Space them out over a week. In fact your sequential autoresponder will distribute them in the order you set them up in.

Step 4: Write an intriguing and curiosity arousing conversational “sales page” about “My Magic Steps To Astounding Weight Loss … You must include the fact that this information/whatever are free. To make this tactic really work for you set a time limit or the number of people you are going to release this to. Make subscribers feel they are taking part in a very personal and private event.

A word of caution here! Don’t make the mistake of not shutting down your offer when you reach the total number of people or the deadline date. You could damage your crediability with your new subscribers and your old subscribers. When that happens you may find yourself losing leads instead of gaining them.

Now here’s the payoff!

Once all these good folks have opted in to your new list you can send out new notifications to them of what’s going on with your “”My Magic Steps To Astounding Weight Loss …”. You can also include information about other products which are in the same “niche market”.

Go ahead and try the sequential autoresponder marketing tatic. It still works and it can be very profitable when used properly.

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How to bring traffic to your site – Linking methods

February 12th, 2009 by admin | No Comments | Filed in Marketing

How to bring traffic to your site – Linking methods – Part 2

Search Engine Optimization can be the difference between a small, barely profitable or visible website and a traffic magnet website.

There are so many ways, both good and bad, to acquire links to be able to drag traffic to your sites. Some sites react to certain strategies better than others.

Some even have conflicting strategies that they react to. To document all of these things would require a significant number of pages and research that goes beyond the scope of this article. So we have just listed below some legal ways to be able to acquire good traffic to your site.

Write articles for others to use in their newsletters or as content for their sites. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content. Just ask for a visible link to your website and include it in the lower end of the article. This is an effective viral approach that can produce hundreds of links to your site over time.

Another good way to bring traffic to your site is to issue press releases. This is one linking strategy that really works; just like articles, you have to find newsworthy events such as launching your free services. You then send a news release to print and web periodicals in your industry.

The links to your site in online news databases may remain for years and have some clout with link popularity. However, opening or redesigning a website is seldom newsworthy these days. You may want to use a Web news release service such as PR Web.

Placing your website URL in online copies of your press release may increase link popularity some. Issuing press releases is a traditional promotional strategy, but there are other traditional approaches that can help you as well.

Blogs have gone a long way when it comes to marketing strategies. This tool is the latest buzz in the SEO industry. If you want quality links to your site, then start a business blog.

Begin a business blog on your website. If you offer excellent content and regular industry news, people are likely to link to it, increasing your site’s PageRank.

Always make sure when you are sending e-mails to include your site’s URL with your signature, as this helps potential customers to keep in touch with you.

Most e-mail programs such as AOL, Netscape, and Outlook allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering. Look for examples in e-mail messages sent to you.

Buying text ads in Ezines is also a good way to gain exposure. Some of the best buys are small text ads in e-mail newsletters targeted at audiences likely to be interested in the same or similar fields. Many small publishers don’t have sophisticated advertising and offer attractive rates.

Purchase pay-per-click ads. The top ads appear as featured links to the right of “natural” search engine results for your keywords. Your ranking is determined by how much you’ve bid for a particular search word compared to other businesses. This can be a cost-effective way to get targeted traffic, since you only pay when someone actually clicks on the link.

List Your Products on Shopping Comparison Bots and Auction Sites. Shopping bots compare your products and prices to others. Google’s Froogle is free, so be sure to list your products there. A Froogle listing also helps your product page’s ranking on Google.

Advertising in Froogle is cost effective as well. Listing your products in Froogle is a MUST-DO free way to market to thousands of customers. Reaching these customers otherwise might cost you billions of dollars. By listing in Froogle, you save a huge portion of this money.

A key consumer benefit of these sites is the convenience factor whereby consumers can easily assess different product options from different retailers all at once on a single web site.

Froogle provides very specific results. Theyve even taken the time to display the images of the products theyre listing, giving it all a very shop-search-like feel.

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The Real Buzz on the Value of PageRank in SEO

February 10th, 2009 by admin | No Comments | Filed in SEO Marketing

The Real Buzz on the Value of PageRank in SEO

People involved in search engine optimization or SEO are now asking about the real value of PageRank. Perhaps it is one of the most frequently asked in SEO forums. A lot of people have been wracking their brains just to find ways of increasing their PageRank ratings, but what is really its value?

PageRank is basically one of the components of the ranking algorithm implemented by Google. In short terms, it ranks the pages that appear in the search results in a scale of 0 to 10, with 0 being the lowest and 10 being the highest. All other factors equal, a page that has a higher PageRank is more popular than one with less PageRank. But PageRank alone is not an accurate measure of a websites ranking, and thus the extent upon which the value of PageRank for SEO is still being questioned.

Websites take so much pride about getting high PageRank ratings. A lot of website owners celebrate quite grandiosely when they reach PageRank highs of at least 8. It seems that PageRank is considered to be an important status symbol these days and thus it is very much valued in SEO circles.

SEO or Search Engine Optimization has been a very much prioritized aspect of web designing that almost every person who avails of the services of a web designer would devote a lot of their resources to be on top of the search engine results when their keywords are typed in. Among the measures that website owners look for in achieving this feat is the PageRank rating that their site obtains, and they are willing to pay extra amounts of money to get a high ranking and maintain it. With such great value placed on PageRank, web designers come up with various steps to increase a pages ranking.

What PageRank Is

PageRank is basically a method used by Google in which a numerical value is given to a site to indicate the quality and number of links pointing to it. A websites PageRank is shown on Googles Toolbar, which is embedded on a web browser such as Mozilla Firefox or Microsoft Internet Explorer. PageRank was originally formed out of a theory formulated by Googles founders wherein they thought that a web pages quality could be partly assessed by counting the number of links that point to it. Each link, was considered a point added to the websites ranking. PageRank represents the scale of these votes, combining the number and the quality of the links of a site.

PageRank follows a formula where a links quality is derived from the PageRank rating of the site from which the link comes from divided by the amount of links present on the very same page. Thus, a link coming from a site that has a fairly small PageRank rating but still contains a few links can still have a higher overall PageRank value than a link coming from a site with a much higher rating but has several links. This means that te ranking of each page is the rough total of the PageRank rating of the many links that point to it. This formula has changed over time and still changes up to date, making PageRank rather an unreliable benchmark for a websites popularity.
The mutable nature of PageRank and the way it is derived has been subject to question by SEO enthusiasts. If such a rating does not give fairly accurate measurements, then its value as a means of establishing rank popularity may not be that reliable.

At present, the value of PageRank as factor to influence a sites ranking is still rather significant, albeit far from the way it did in the past. This is why many web designers and SEO practitioner have dismissed PageRank in their priority for page optimization. The value of PageRank in the eyes of many people has definitely diminished.

However, this is not to say that PageRank should be dismissed altogether. The point is that an SEO specialist should not dwell to much on PageRank ratings, but rather just use it as a reference tool. Perhaps this is just a reminder that in the world of SEO, as in any other field, one should not rely too much on a particular tool or factor because there are many other things that can influence a particular system.

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