Tag: Google Keyword Research Tool

Google Keyword Research

Posted by on Dec.23, 2012, under Affiliate Marketing No Comments

When you do Google keyword research there is a wonderful keyword tool that they have for you to use. Their keyword tool lets you wade through a whole database of words and phrases to help you find your niche and the best keyword to put to use for that niche.

Not only can you find the best keywords to use to bring traffic to your site you can also research statistics of that keyword to see how many searches it gets every month. The best keyword is one with little competition and a high search volume.

This may take some time but sometimes, if you look long and hard enough, you might just find a keyword that will be just like finding a little nugget of gold good enough to bring you all the riches you desire.

Here is what you do:

Open a new tab on your browser and go to the Google keyword research tool located at “adwords.google.com/select/KeywordToolExternal.” Type in the keyword you want to start with then type in the captcha letters and lick the search button.

What will come up is a list of related words and phrases the tool generates for you to choose from. Like I said choose a keyword or phrase that has low competition and a high search volume. Picking one that has a high competition will not allow you to rank high on the search results pages.

Now, when you find one that you think is a good one, check how your keyword for trending. Put your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will show you when, during the entire year, your search term is the most popular.
This is a great feature if you have picked a niche that is seasonal.

The next thing you should do is go to Google and type your chosen keyword into the search bar. How many ads do you see on the right hand side of the results page? If there are less than five then you should keep looking for another keyword to use. Less than five means that this is probably not a good niche because no one is searching for it.

If there are five or more ads on the right hand side of the results page then you are golden and this is a keyword you should keep and use.

The keyword tool will also show you how much your keyword is making per click. The average CPC for a good keyword is anything above $0.50 per click. You want to make money right? Then pick your keywords carefully and make sure that they have a higher CPC.

Google keyword research tool was the basis of another company’s study on the top 20 highest CPC keywords. “Insurance” tops that list of keywords with over 24% of all keywords used and a CPC of over $47. That is absolutely insane! You would probably never find a good keyword to use in that niche but if you did, WOW! You would be laughing all the way to the bank.


Google Keyword Research – Getting It On Target

Posted by on Jun.25, 2011, under Affiliate Marketing No Comments

Does your online marketing require you to have a long list of top notch keywords? For most every form of online advertising the answer would be a resounding ‘yes’. There are many tools you can use to perform your keyword research and one of the best one (and it’s free) is the Google keyword research tool. Google is king of the search engines and with all that traffic you know that they have a handle on what words and phrases people are searching for online.

You can leverage their knowledge and use it to your own benefit. By using their keyword tool to target a great list of keywords you’ll be ready for whatever type of online marketing campaign you’re planning on running. Whether you do pay per click, search engine optimization, article marketing or a combination of all of them, having access to such an intuitive keyword tool can make your online marketing life a lot easier.

Of course, it’s generally not a good idea to put all your eggs in one basket or to depend on online statistics too heavily. When you do a search using this keyword tool you can set it up to provide you with a lot of information. You can get the number of monthly searches, an estimate of how much a certain keyword will cost per click if you’re running a pay per click campaign, as well as an estimate of how many competitors you’ll face in any given niche.

All these statistics will offer you only general estimates so don’t set up your campaigns and expect it all to go according to the estimates. If you find a great keyword that you want to use and the keyword tool says that the average cost per click is $1.34 you have to be aware that your actual cost could be higher or lower. Don’t get too caught up in the estimates.

The actual amount you’ll pay per click will depend on many variables. One of these variables is the quality score your ad has been given by Google. The quality score is based on many things, one of them is your click through rate (the number of times your ad is clicked on in comparison to how many times it’s shown).

The more targeted your ad is to your keyword the more clicks you’ll get, or at least that is the way Google looks at it. If two competitors are each bidding on the same keyword, the one who has the highest quality score will get charged less for that keyword than their competitor.

The way Google looks at it, a high click through rate is kind of like an endorsement that your ad is relevant and on target. The searchers like it so Google likes it.

When it comes to using the free Google keyword research tool just be careful that you don’t get too caught up in the numbers. The average cost per click and the average monthly searches are just to give you an overall idea of if the keyword is viable or not, these numbers are not written in stone.