Tag: Keyword Search

Google Keyword Search

Posted by on Dec.24, 2012, under Affiliate Marketing No Comments

Knowing what Google keyword search statistics can tell you about the keywords being used in local monthly searches and global monthly searches. This type of information can help in many ways such as:

A. Structuring your account. You can make an ad group with a keyword that generates a lot of traffic for you. This will allow you to fine tune the written content on your squeeze page to that keyword.

B. Planning your budget. Figure out how much traffic your keyword gets so you can put enough money towards it.

C. Choosing keywords. Choose quality keywords that will turn the leads you get into conversions.

D. Research fluctuations in traffic. This is important because web traffic to your keywords is constantly changing due to the time of year, what’s going on in the world, and lots of other reasons so stay on top of this research.

E. Targeting Location and Language. If you have structured your account with an ad group the keyword tool will take into account the country and the language in the Local Monthly Searches column. The Global Monthly Searches column takes these into account all the time.

F. Keyword match selection. If you choose Broad or Phrase for your match type then Google Keyword Search will show alternate keywords related to your original one that may help trigger your ads.

G. Local Monthly Searches and Global Monthly Searches give an estimated 12 month average of how many times someone searches for your keyword.

Your business is all about the keywords you choose. They are the basis of how your customers find your website and you make sales or not. The keywords you choose will help you get ranked high on the search engine results page and get your ad seen by a lot of searchers. This is called getting traffic. You need traffic to get sales, it’s that simple.

Spend some time creating a keyword list. This may take some time but if you find just the right keyword it could mean a significant boost to your bottom line. The best advice I can give you about coming up with keywords is to think like your customers do.

Choose words or phrases that you think someone would use to search for your product or service. With the right keywords your ads will get the clicks from those who are looking for your specific product or service.

You may have to dig down deep to find just the right keyword. Some keywords may bring you a lot of traffic but not many conversions. These are not the keywords you want. Do not be too broad in your keyword selection. Fine tune your keywords so you get targeted results.

When you have a good basic list of good keywords then you can take those keywords and find maybe even better variations of them. Try using the plural form of your keyword or maybe some slang terms, or different spellings, who knows, it might just be a little gold mine for you.

Google keyword search and writing a great ad should work together to improving your bottom line significantly.


Google Keyword Research

Posted by on Dec.23, 2012, under Affiliate Marketing No Comments

When you do Google keyword research there is a wonderful keyword tool that they have for you to use. Their keyword tool lets you wade through a whole database of words and phrases to help you find your niche and the best keyword to put to use for that niche.

Not only can you find the best keywords to use to bring traffic to your site you can also research statistics of that keyword to see how many searches it gets every month. The best keyword is one with little competition and a high search volume.

This may take some time but sometimes, if you look long and hard enough, you might just find a keyword that will be just like finding a little nugget of gold good enough to bring you all the riches you desire.

Here is what you do:

Open a new tab on your browser and go to the Google keyword research tool located at “adwords.google.com/select/KeywordToolExternal.” Type in the keyword you want to start with then type in the captcha letters and lick the search button.

What will come up is a list of related words and phrases the tool generates for you to choose from. Like I said choose a keyword or phrase that has low competition and a high search volume. Picking one that has a high competition will not allow you to rank high on the search results pages.

Now, when you find one that you think is a good one, check how your keyword for trending. Put your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will show you when, during the entire year, your search term is the most popular.
This is a great feature if you have picked a niche that is seasonal.

The next thing you should do is go to Google and type your chosen keyword into the search bar. How many ads do you see on the right hand side of the results page? If there are less than five then you should keep looking for another keyword to use. Less than five means that this is probably not a good niche because no one is searching for it.

If there are five or more ads on the right hand side of the results page then you are golden and this is a keyword you should keep and use.

The keyword tool will also show you how much your keyword is making per click. The average CPC for a good keyword is anything above $0.50 per click. You want to make money right? Then pick your keywords carefully and make sure that they have a higher CPC.

Google keyword research tool was the basis of another company’s study on the top 20 highest CPC keywords. “Insurance” tops that list of keywords with over 24% of all keywords used and a CPC of over $47. That is absolutely insane! You would probably never find a good keyword to use in that niche but if you did, WOW! You would be laughing all the way to the bank.


How Building A Website Can Get Free Traffic

Posted by on Aug.24, 2012, under Affiliate Marketing No Comments

If you have a website then you need to have visitors coming to that site. After all, what is the point of having a website if nobody sees it and a website certainly won’t make any money if there are no visitors. Getting traffic to your website however can be difficult. One method for driving traffic to a site is to use the search engines to your advantage. If your site ranks highly in the search engines then you can receive a lot of free traffic to your site. Let’s take a look at how to create a website to gain free traffic.

Firstly you want to choose your topic wisely and you can get ideas from magazines, television, books, newsletters and even from your competitors.

Once you have decided on your topic you will then need to do some keyword research to find what keywords and phrases people are searching for in the search engines. You don’t want to only target the main keyword for your niche, but find some long tail keyword phrases that people are searching for.

You can use a free tool like Google Keyword Tool to find out how many searches a particular keyword phrase will get per month and this tool will also give you other keyword suggestions.

When you have found some good keywords that have a lot of searches every month you then want to study the competition for those keyword phrases. You can search the keyword phrase in Google and look at the top ten websites for that phrase. Try to choose keyword phrases with websites in the top ten that you think you can outrank. You can also look at the design of these websites and how they have created the sites and use that information as you decide how to set up your own site. You don’t want to copy another website but you can get some ideas from other sites.

When you have chosen your keyword phrases you then need to start writing some articles and include your keyword phrases in the article. You can write an article for each keyword phrase that you found. If you like you can even add an affiliate link to promote a product relating to your niche. When you promote products in your niche just be careful that your articles aren’t too promotional, you want to be subtle and include a subtle link to your site.

Next you will build your website and add your articles to the site. Create a page for each keyword phrase that you are targeting. Remember when you create your site and your pages to try some techniques that your competitors are using.

Include your keywords within the title of your page and also include them in the ALT tags of the site. You can also use images in your article as this makes the article more interesting for your readers. An interesting website is one that will have return visitors.

For each keyword phrase that you researched you create a new page with a new article and you can then try to rank each page for its given keyword phrase. Use the same layout and method as the first page on your other pages including the keyword in the title.

If you fill your website with good quality information then Google will index your site and rank it. The more quality content you add to your site the more the search engines will favor it.

Once you have content on your site you will need to spend some time promoting your site and building some backlinks to it. The search engines also favor websites that have good quality backlinks to it. All this hard work will give you high rankings over time and when your site starts to rank highly you will begin to see a lot of free traffic.

It will take time for the search engines to rank your site highly and the more work that you put into that site the better the ranking will be. When you put the effort into each page for those different keyword phrases then you can have a site that ranks highly for multiple keyword phrases which will increase the traffic quite a bit.


Search Engine Marketing Keyword-Effective Method

Posted by on Jan.15, 2012, under Affiliate Marketing No Comments

To be successful online you need to get a lot of traffic to your site. One of the most effective, and free, methods for doing that is to use search engine marketing keyword targeting. Search engine marketing (SEO) is really just a way to make your website show up to the search engines.

Once they “notice” your site, they can rank your site high on the results page for the keyword term that you were targeting. The higher the rank of your website, the more people who will see it and go to it.

Think about it, when you do a search online do you look at any of the results that are on the second or third page of results? Most people don’t. Even if you do go to page 2 or 3, you probably don’t go much further.

So if you choose the right keywords to rank for and you end up on page one of the results, you will get a lot of visitors to your site. This is the whole concept behind search engine marketing keyword.

Of course, with this type of strategy, one of the most important things you can do is to find the right keywords to optimize your site around. And this all begins by doing keyword research.

For SEO you want very targeted and relevant keywords. If your website is all about bird houses, you don’t want to use keywords that aren’t relevant. If your site has nothing to do with bird watching, for example, you don’t want to use that as a keyword.

One of the things that search engines look for when ranking sites is relevance. How relevant is your site and how on target is the content of your site to the keywords you are trying to rank for? If you are very targeted you may get rewarded with a high ranking, if you aren’t targeted, you will be “punished” by a low ranking.

If your site is seasonal make sure you account for that in your marketing efforts. To use my example above about bird houses (and I apologize right now if I’m wrong in my next example, it is just an example) lets say that you decide to highlight bird houses for cardinals during the winter months.

You can then switch back and target bird houses for robins in the spring. You get the idea, keep it fresh, and current.

Keep an eye of your traffic levels. There may come a time when one of the keywords that had worked really well for you no longer pulls in the same amount of traffic. There are many reasons for this but the most common is that your niche has more competitors and more people are trying to rank for the same keyword (and maybe doing it better than you are).

When setting up your search engine marketing keyword campaigns, remember that your success will lie almost exclusively with choosing the right keywords. Use tools to help you with the process but ultimately, just try to think like your customers.


How To Creating a Web Based Business 2

Posted by on Dec.12, 2011, under Affiliate Programs, Blog Marketing No Comments

You are most likely coming here as a follow up to my advanced series articles on creating an online business. Today we are going to cover some additional advanced tips to enhance your web site.

Now that you have your ads running nicely, you will need to monitor traffic that visits your site. A few important factors to keep in mind are as follows:

* How long does a visitor stay on your site?
* What percentages of your visitors browse your site?
* What conversions are you getting from each landing page?
* Unique visitors versus repeat visitors

I want to repeat the cycle that is very important to understand. You want your keywords to bring visitors to the specific landing page that highlights what they are looking for. Put your self in their shoes. Imagine what you would be looking for if you typed a particular keyword in a search engine such as Google and give it to them. If they want to look around after that wonderful, but our goal is to get them to what they want quickly. No one wants to have to look around to find what they want. If we see and ad, we want to get information pertaining to what was in the ad when we click on it.

I would suggest monitoring your keywords on a regular basis ensuring that the traffic being brought to your site is relevant. You may need to use some negative keywords to minimize (PPC) Paid Per Click advertising cost. For example if you have a keyword called work at home, you could get traffic from someone typing in assembly work at home. You can simply put assembly in as a negative keyword and that would prevent them from being directed to your site and you being charged for the click. You can easily see the fine-tuning process that needs to continue on a regular basis.

On a regular basis you will need to fine-tune the following areas:

* Keywords, adding, removing and using negative keywords
* (PPC) Paid Per Click, monitor and keep bids to a minimum
* Conversion rate on campaign ads
* Move best converting programs to hot spots
* Ensure you have a newsletter so you can keep track of your visitors

Over the years I have found many online tools that make this process easier. In the beginning I spent a lot of time doing this on a regular basis, but either way it was time well spent.

I hope you have enjoyed my article series on this topic. There is so much valuable information that is to be learned. I learn daily when working with my site, however having owned business before I can tell you it’s worth it. My time spent working has decreased, money increased and I enjoy life much more. I wish you the best. Just remember it will take time and effort to build a successful online business.