Tag: Keywords

SEO – Four Tricks To Success Its Not As Difficult

Posted by on Feb.07, 2013, under Affiliate Marketing No Comments

SEO – Four Tricks To Success Its Not As Difficult As It Sounds

Utilizing successful SEO (short for search engine optimization) methods on a webpage is often more difficult than it sounds. To be honest, it’s usually quite frustrating. There are website owners that start doing SEO, only to find that it becomes an obsession for them. They try every SEO trick that they can think of, and spend more time doing it than they should. That’s not to say that SEO isn’t important, because it is, but there is also something to be said for doing it the smart way. Here are a few proven “tricks” you can use to improve the results of your SEO efforts.

1. Make people your priority. Yes, you need to pay attention to SEO on your websites, but not at the expense of your visitors. To put it another way, your SEO should be unnoticed by a casual visitor, but well-received by search engine spiders. Go ahead and use good keywords, internal linking, anchor text, headings, and other SEO methods, but not to the point that it makes for a poor visitor experience. You are making your websites for people, so make them your top priority. If you build a site that only focuses on SEO, then it will seem unnatural to your human visitors and they will leave your site as quickly as they came.

2. Get rid of sloppy code. It’s easy to focus on things like keywords and headings when doing SEO, but you also need to make sure your coding doesn’t get messed up. It may not be noticeable to a human viewer, but you don’t want to do anything that has the potential of confusing the search engine spiders when they crawl your site. The cleaner your code, the easier the spider’s job will be.

3. Keep things under control. Once you start seeing results from your SEO efforts, you may start getting obsessed with doing more…and more…and more. If you’re not careful you can spend more time doing SEO instead of doing other things involved with running your online business. There is no doubt that SEO is an important aspect of marketing, but there are other things that are also worthy of your time. Do SEO, but remember to keep it in balance with everything else.

4. Wear a white hat. When it comes to SEO there are two main ways of doing things: black hat and white hat. Black hat SEO uses any techniques possible and will break terms of service or uses other questionable means to get a site ranked higher. Those who use black hat techniques will often have justifications for doing so, and it is somewhat misunderstood; however, search engines frown on these practices and make frequent changes to their ranking formula to make current black hat techniques useless. White hat SEO relies on proven principles that continue to work, and doesn’t rely on the cheap and temporary gimmicks so often used in black hat SEO. To put it simply, white hat SEO is the way to go.


Overture Search Words- Yahoo Tool

Posted by on Feb.01, 2013, under Affiliate Marketing No Comments

The Overture search term tool was bought out by Yahoo! in 2003 and is now referred to as Yahoo Marketing Solutions. Overture was one of the first pay-for-placement companies out there. Basically this is what pay-per-click evolved from.

The reason the Overture search term tool is no longer with us is the fact that when the Internet changed the way they did things, Overture did not keep up with those changes and if not for Yahoo!, Overture would have gone by way of the dinosaur.

Yahoo has revamped the entire Overture system and made it so much better. Now, not only can you find keywords to use for your SEO but you can also place ads and manage when and where those ads get seen.

As with all pay-per-click ads you only pay when your ad gets clicked on and not for every time it is shown. Pay-per-click is still a very effective way to drive traffic to your website. The more people you attract to your website the more possible it is to convert them into paying customers.

The secret to attracting potential paying customers to your site is to use specifically targeted keywords. You do this by first, figuring out who you audience will be and that is determined basically, by the product you are selling or the service you are offering.

Build the ad you post on to the search engine around your specifically targeted keyword. Use it in the title and make the title intriguing so they want to click through to your website to check out what you are offering them.

To get started doing all of this you must sign up at “searchmarketing.yahoo.com”. Make sure you have your PPC budget all worked out and available to start using. Yahoo will give you a $25 credit just for signing up.

You will be directed to choose the US and Canada or other areas of the world. If you choose other countries make sure you take into consideration the language barrier. Now you will be directed to search for keywords.

The best way to search for keywords is to think about what words your customers would use when they search for your product or service. Then click the box that will direct you to a list of related keywords then price them out.

The pricing area is where you will tell Yahoo what your spending limit is. Once you give Yahoo your budget the tool will estimate a maximum bid amount so you get the maximum number of clicks for the keywords you are using. The tool will also estimate the number of impressions and clicks you can expect at that bid amount.


Overture Search For Keywords

Posted by on Jan.30, 2013, under Affiliate Marketing No Comments

If you want to optimize your Overture search for keywords that are relevant to your product or service. You can use any one of the free keyword search tools available to you like Inventory Overture or you can go to Google and use theirs. Nichebot is the other main keyword search tool you can use to get your keywords.

Overture ads are the ones you see on the top or left side of the results page when you do a search on the Yahoo! search engine. Getting your Overture search optimized will make sure that your ad is placed on the results page where those people will see it. Overture is pay-per-click just like those on the top or right side of the Google search results pages.

If you want to get noticed and get traffic to your site you must make sure your ad performs well for you. This is called optimization and it may take some time and energy on your part but if you find a great keyword, write a great ad, and do the testing on that ad and keyword for two weeks you will be able to track how it does and if you need to make some changes or not.

Your best bet is to find a number of keywords and then pick two and test them one after the other keeping track of how they perform then introduce another and test that one agaiinst the better of the first two. Here is where the time aspect comes in. If you do not have the time to do this yourself then hire someone like an SEO expert to do it for you. They may even have some other suggestions for you regarding optimization as well.

After you find good keywords then you need to write your ad. The headline of your ad is what your potential customers see first so try to make it interesting. Be creative, the headline is the underlined part of the ad that your potential customers will click on so they can get to your website. You need to write a headline that stands out from the crowd so you get the most click throughs to your website and hopefully the most sales.

Make sure that the keyword you chose is used in the ad you write. One keyword per ad is the best way to go so you can do that testing we talked about earlier. Each ad should be run for two weeks. Track the results of each ad you place and make note which one works the best for you then stick with that keyword.

Never stop looking for keywords to use in your ads. You may have found a good one that get a decent amount of traffic but you just never know when you might find one that will break the bank. You can only make sales if you get traffic to your website. Writing an interesting ad with a great keyword will get you the traffic you need.

Optimizing your Overture search will help get traffic to your site and if you keep track of how those keywords work then you will see which keyword gets you more click throughs and turns those click throughs into conversions. Conversions are the people who go to your site and buy what you are selling.


Making Your Site SEO Friendly-Find Away On Your SEO Site

Posted by on Jan.10, 2013, under Affiliate Marketing No Comments

Making Your Site SEO Friendly-Find Away On Your SEO Site

Having a website doesn’t mean much if nobody sees it. You could have the most awesome website on the planet, but if people don’t visit it, then it’s the same as if it doesn’t exist at all. Making your site SEO friendly increases the chances of your site being seen.

SEO (search engine optimization) covers everything you do to improve your site’s position in the search engines. A large percentage of people find new websites by using a search engine, but they will only go through so many results before visiting a site or trying a new keyword phrase. In fact, the further down your site is listed, the less chance there is that anybody will see it. The difference between the first page of results and the second page is huge. If you want your site to be seen, then you need to do whatever you can to have it listed on the first page of the search engine results.

In theory, SEO is fairly simple: you do a few things to your website and it starts to move higher in the search engine results. While that’s what it boils down to, making your site SEO friendly is a bit more complicated, and can be, at times, quite frustrating if you don’t do it right. The good news is that there are a few relatively easy things that you can start doing right away to help move your site higher up the search engine results.

You need to invest some time researching the best keywords for your website. The best keywords get plenty of searches, have relatively low competition, and also have an action element built into them. There is no magic number for the number of searches any particular keyword should have, and the same applies to the amount of competition (or how the competition is measured). That brings us to the concept of the “action element”, which refers to keywords that show the person searching is already looking to do something related to your site. For example, if you offer a how-to guide on making tutus, then keywords like “tutu patterns” and “how to make tutus” would include a relevant action element, and would therefore make ideal keywords for your site.

There is more to making your site SEO friendly than just choosing the right keywords, though. Having relevant content is also very important. See, search engines make money, ultimately, by having a lot of users, and people flock to the search engines that provide the most relevant results based on their searches. It only makes sense that when you give the search engines what they want, they will give you what you want, which is to appear closer to the top of the results. A good rule of thumb to make sure you are doing this is to write your content for people first, and search engines second.


Keyword Submit- Trial For Two Weeks For Performance

Posted by on Jan.06, 2013, under Affiliate Marketing No Comments

Once you have your list of keywords you want to use, take the first keyword submit it into your article or ad and post it for a two week trial period. This first two week trial period is a test for that keyword to see how well it performs for you.

Remember, a good keyword will bring you mediocre results, a great keyword will bring you excellent results. make sure your keywords are specific and relevant to your product or service. Sometimes the more specific the better which may mean you should find a keyword phrase or a long-tailed keyword to use.

For example, I know someone who has a site promoting crates for dogs. Instead of just using “dog crates” as her key word she dug a little deeper and found that “wire dog crates” was a better keyword to use because it is a lot more specific. So do not be afraid to dig down a little, or lot, deeper.

If the first keyword you try does well, great. If it does not do well, go down your list and take the next keyword submit that one into your article or ad and do the same thing, post it for a two week trial period, and track the results. Sooner or later you will find one or two keywords that will perform nicely and bring traffic into your website so you can make some conversions.

Once your conversion rate is where you want it and you notice a jump in the sales you make then you know you have optimized your ad and therefore your website. Continue to use that keyword or keyword phrase you have chosen throughout the content on your site. Be careful to not use too much in the content you provide because the search engines consider that keyword stuffing and you will get booted.

Strategically placed keywords are the best way to go. You will get ranked high in the search results and attract a lot of the right attention. Namely, people who are looking for what you are selling.

Your keyword should also be a part of the title of your ad or article. Use your creativity and come up with a catchy title. Then make sure that your article is at least 500 words in length and you have the keyword in the first and last paragraph of your article and once in the body of the article.

Any more than that and the search engines will consider that keyword stuffing like we talked about earlier. You are trying to run a successful business not get booted off the search engines. You must be more careful than ever since Google’s PANDA update.

The PANDA update requires you to provide (and this is going to sound weird) uniquely original or organic content on your site when promoting your product or service. You will no longer be able to just regurgitate someone else’s content.

So, follow all the new rules and just be careful not to over keyword submit into your website content.