Tag: Marketing Plans

Proven Tips About B2b Internet Marketing

Posted by on Feb.03, 2013, under Affiliate Marketing No Comments

Anyone who plans to sell goods or services to businesses and markets online must understand the difference between b2b internet marketing and selling directly to a consumer. While some of the basic principles of marketing are the same, there are some differences that if not taken into account can sabotage your marketing efforts. The good news is that in some ways, selling to businesses is easier than selling to consumers, and very often the profits to be made are much greater, especially in the beginning.

One of the biggest differences between b2b internet marketing and marketing to consumers (also called b2c marketing) is that youre no longer trying to sell to a single person. That sounds obvious, but business purchasing isnt just a group of people looking at your product or service at the same time and then making a decision. The question of whether to buy or not goes from one person to another, sometimes in a very long chain of command, and can take a lot of time (and convincing).

When youre selling something to a consumer, youre dealing with one set of eyes and one person to convince. An important key in marketing to consumers is repetitionmost wont buy the first time, but once your items have been put in front of them multiple times in an appealing way, theyre more likely to buy. With b2b internet marketing the same principle applies, but this favorable impression must last down a long line of people who must make the decision. Getting the item or service in front of them many times is crucial with businesses, too.

Email marketing is one great way of keeping your products or services in front of them, but when b2b internet marketing with emails you have to be even more careful than when marketing to consumers. Many people who receive an email, particularly one theyve agreed to receive, are going to be more concerned with the product or service offered, the discount, and what the item can do for them, than how professional and well-done the email is. This is less likely with a business.

Because the business may have its own b2b internet marketing plan, theyre going to expect a certain level of professionalism in any emails or correspondence you send them. Misspellings, strange line breaks, broken images and anything else that screams amateur or careless is likely to ensure that your message goes no farther down the linethe kiss of death for anything youre trying to sell them. Take extra care with your email marketing plan. Dont just make them correct and tidy, make them dazzling and attractive. Your emails and correspondence need to look as good as anything coming from that company if you really want to impress.

If you sell to businesses, you already know your target market very well. Be sure that all of your b2b internet marketing efforts are professional and focus not on you, but how you can fill their companies needs, and youll get your products noticed.


Affiliate Marketing-Simple, Yet Effective

Posted by on Mar.13, 2010, under Affiliate Marketing No Comments

Affiliate Marketing has increasingly become an integrated and large part of a companys marketing plans most notably for companies that wish to use the internet to gain revenue or sell products. For this reason, e-commerce owes much of its rise to the idea of affiliated marketing, which includes websites such as CDNOW (BuyWeb) or Amazon.com.

The idea of affiliated marketing is profoundly simple yet incredibly effective. Basically, a webmaster will display a merchants adverts on a site, and be paid for those websites in one of three ways. Either, he will be paid per click (known as Cost-per-click, CPC for short) which means that every time the advert is clicked, the affiliate is paid. This is not the favored form of affiliate marketing due to many fraud click sites, the rise of adware, and other fraudulent schemes.

Another method of payment is Cost-per-Action (CPA) which is when the affiliate receives income based on either a sale, registration, or the action of the person who has clicked the advert from the affiliates site.

The last form and most favored form is the Cost-per-sale method (CPS) which is based solely upon sales or purchases generated on the merchants site, that have come through the affiliated site. CPA and CPS are very similar in this respect, and represent a form of revenue sharing or commission plan.

Affiliate marketing has many benefits for both the affiliate and the merchant, one being that there are no real risks at all for both parties and both parties find it very beneficial. Merchants enjoy affiliate marketing, and it has become a favored form of advertising for e-commerce business.