Tag: Marketing Strategy
There was a time, not all that long ago, when people didn’t use the internet for marketing purposes; instead, they relied on traditional advertising media such as direct mail, radio, television, billboards, magazines and newspapers. While computers have changed the marketing world, one thing that hasn’t changed is the need for strategic marketing planning.
Some beginning marketers make the mistake of thinking that the use of free advertising negates the need for a marketing plan. To be blunt, this is wrong! There may be very little up-front monetary expense associated with some types of internet advertising, but not having a plan can end up costing you more money than you save. Without a plan you are putting your business at risk and may be setting it up for failure.
If you don’t have a plan, then you don’t have any way of knowing how well you’re doing. Of course you can still achieve some success without a plan, but relying on sheer, dumb luck is a lousy way to do business, and it’s never sustainable. Just as a better map helps you to reach your destination, so too will a better plan help you to reach your business goals.
A strategic marketing plan should cover all aspects of your marketing strategy, and should also show how each piece relates to one another. Some of the things you need to consider are who your market is, how you will get people to your location, online and offline marketing efforts, what methods of advertising you will use, what your overall marketing message is, how you will deal with the press, how much your budget is, what your goals are, what will be measured, and what will happen as you achieve your goals. All of those things are just the start, but they give you some idea of what goes into making a good marketing plan.
As you can see, a strategic marketing plan can be quite involved, but don’t let that scare you away from crafting a plan of your own. A marketing plan is there to help you get the most out of your business, so it’s okay to change it if you have to. You should do your best to create a good plan when starting out, but there will often be unforeseen circumstances that will cause you to rethink certain portions of your plan. Changes shouldn’t be made lightly, but remember that the plan is there to serve you, not the other way around.
If you have difficulty putting a plan together then you can hire the services of a planner to help you create a plan that is customized to your needs. A professional planner may not be cheap, but they will be able to offer insights that you may otherwise overlook.
Whichever way you choose to go about it, strategic marketing planning will help you to be as successful as possible. Remember, you are in business and you need to take that seriously. Creating a plan takes time, but it will save time in the long run, and will also increase your profits.
Every business needs a marketing strategy, and that includes those within the realm of ecommerce. It is incredibly easy for anybody to start an online business, but the vast majority of them will fail miserably. While there are many reasons that any business can fail, it’s a safe bet to say that the successful ones have all implemented an effective ecommerce marketing strategy. The following information will help you set up the best strategy for your internet business.
The best marketing strategies are those that are incorporated into the initial planning stages of the business. In other words, consider what your marketing strategy might be while you are figuring out what to sell, selecting a domain name, designing your site, and so on. Marketing is much more than advertising; marketing permeates every aspect of your business and paints a picture of your company and your offer in the minds of your prospects. Don’t make the mistake of marketing only after everything else is up and running.
You need to have a firm idea of who your target market is before you can start marketing to them. Who is your product for? How old are they? What is their education level? Income? What are there hobbies and interests? What do they identify with? What problems do they have? And the list goes on. The more detailed your image of the ideal customer, the easier your marketing will be.
The next step in a good ecommerce marketing strategy is to determine where your customers are most likely to see your message and be receptive to it. You could just plaster a link to your site anywhere and everywhere that will allow you to do so, but if your target audience doesn’t go there, or if they perceive your ads as intrusive, then they won’t be inclined to follow those links back to your site. For example, if they are likely to be watching music videos, you could put ads on video sites, but you would want to avoid any ads that interrupt the viewing process.
Knowing your ideal customer and how best to reach them is a good start, but you also need to market to them using their language. We aren’t referring to English, Chinese, or Norwegian, but rather using the terminology they are familiar with. Be careful that you don’t overdo it, and that you fully understand their vernacular, otherwise you run the risk of coming across as phony.
Once you have all of those things in place, you can decide which methods you want to be a part of your strategy. There are many options for online marketing, and there are also options that can fit into any budget. Again, your decision as to whether or not to use a certain method should be based on how your target market is likely to respond.
Now it’s just a matter of implementing everything and tracking the results. Test variations and make adjustments as needed. Following this blueprint for an ecommerce marketing strategy will lead you to success.
It used to be you had to know how to write code if you wanted to make a website. Eventually WYSIWYG editors came along to make things much easier, but knowing some code was necessary for all by the simplest sites. Now WordPress (commonly abbreviated as WP) has come along and changed the playing field. Those who want to run a business online refer to it as WordPress marketing, however, this is a bit of a misnomer unless they are actually working to promote WordPress itself. But for the sake of simplicity, when we use that term we will be using it in the more popular sense.
WordPress was originally designed as a blogging platform, and many people still use it that way. There are also a lot of people, especially marketers, who use WP as the foundation for a website that sells things. There are also hybrid sites that combine the best of both worlds. They sort of look like blogs, but they are also set up to make money.
WordPress marketing has a lot to do with setting up your site properly. Search engine optimization (SEO) is one of the things that is easy to do with WP. There are several plugins available that can further boost your SEO results. These make your WordPress pages more friendly to the search engines and will raise you in the rankings if you use them properly.
You still need to do many of the same things you would have to do on any webpage. You need to have content that draws people in, and attracts the right kind of attention from the search engines. Links play a big part in SEO; this includes external and internal links. External links are those that are placed on another site. You could actually set up many free WordPress sites and work in links back to your main page. This is a WordPress marketing strategy that many people use successfully.
Internal links work in a different way. These are the links on your site that link to other part of your site (either the same page, or other pages). This linking structure makes a huge difference, and knowing how to set it all up can get a bit confusing. You need to make sure you have a separate page for each piece of keyword-targeted content, and every page should have links to your main pages, as well as any other pages you’re trying to rank for.
If all of that sounds confusing, that’s because it is…or at least it was when you had to hand code everything. You would have to chart everything out and hope you got it right. No need to worry though, there are WP plugins that make most of this virtually automatic. You may have to do set some initial settings and make sure you upgrade as needed, but that’s about it. With all it has going for it, it’s no surprise that more and more savvy website owners are choosing WordPress marketing as a major part of their business.
Whether your business is online or off, using a targeted email marketing strategy can help you make more money, keep your customers longer and turn more causal visitors into paying customers. The nice thing is that it is cheap and easy to do, virtually anyone can do it no matter what size your business is.
As with all things, there are some steps you must take to put it all together. Here is an overview of those steps:
1. Figure out who your target market is. If you are already in business you probably already know who your target market is so this step is probably already done. Knowing what your ideal would be customer is interested in, what they are looking for and where you need to be to reach them will all be factors to be considered.
2. Add an optin form to your website along with some sort of enticement for them to sign up. Most people will use some sort of training such as an ebook or an e course. Remember, value is in the eye of the beholder. Don’t think that you have to pay for something to give away so people sign up to your list. That would be dumb.
As long as you come up with something that will teach them something, they will think it is very valuable. Remember too, to keep your incentive to sign up relative to your niche market. If your niche is on bird watching your enticement shouldn’t be on weight loss, it should be on bird watching.
3. Once you have your opt-in form and enticement set up, you will need to write a series of emails messages to send out. This is where you can really shine. This is where you can offer help and advice to the people on your list. By proving to them that you are an expert in your field and that they can benefit from your advice.
4. To help improve your odds that your emails will actually get read by the people on your list, do two things. One, make sure that you have great subject lines. Make them something interesting and that will pique their curiosity. Do yourself a favor though and go lite on the hype. We’ve all been hyped to death and most of us are immune to it by now.
And, two, if you provide quality, helpful information eventually the people on your list will come to expect something of quality and will be looking for your emails and looking forward to reading them.
Targeted email marketing is the only way to go. There is no point in wasting time trying to get people to your website if they are not interested in your product or service (or if they aren’t buyers and are not likely to actually make a purchase). All your time and effort will be wasted if you aren’t striving for only targeted traffic. Know your target audience and give them what they want. That is the basis for an extremely profitable online business.
Having a solid email marketing strategy right from the start will help you get better results much quicker. As with all aspects of your business, some planning can pay off big. When it comes to building your business the “throwing it against the wall to see what sticks” method is not generally the best way to go.
Finding and using a proven method for generating more people on your list will allow you to get the most out of all the traffic generation techniques you use.
First of all you need to have a thorough understanding of who your target audience is. What is their average age? What is their gender? What are their interests, where do they hang out online, what do they want? Finding out all of these things will be a little time consuming but if you take the time to do it, you will be able to provide them with just what they want, and that is the ultimate secret: find a hungry audience and give them what they want. Talk about easy.
So, once you know who your target audience is and what they want, you can craft all aspects of your email marketing strategy. Start with your optin enticement. What are you going to offer your website visitors if they optin to your list? Hint: it can be free but it must be something that they will consider of high value to them.
Most people give away a free ebook or ecourse. As long as it provides your target audience with something that they would really want to have it should work just fine.
OK, now that you have gotten them to optin to your list, now what? Well, now you want to continue to give them what they want. Take your ebook or ecourse and expand on that. What other knowledge do you have (or can you easily find) that will benefit your list? Put that together in bite size snippets that can be sent out in emails on a daily, weekly, or monthly basis.
Now that you have identified the people you want to target, you have figured out not only what to offer them to sign up but also follow up emails that just keep on delivering. Now what? Well, from that point on you just have to keep delivering. Every once in a while you can send an email that promotes a certain product or service (one that you will get paid for if they buy).
Be careful though to not abuse the people on your list. An occasional sales pitch is fine, but it must be occasional and you must provide real value to your list in all of your other emails. Doing it this way will go a long way to keeping the people on your list happy.
If you follow all these tips you will be able to establish a sound and profitable email marketing strategy. This isn’t theory, it’s a proven method for turning more of your website visitors into paying customers and keeping more of your customers for a lot longer.