Tag: Multiple Times

Proven Tips About B2b Internet Marketing

Posted by on Feb.03, 2013, under Affiliate Marketing No Comments

Anyone who plans to sell goods or services to businesses and markets online must understand the difference between b2b internet marketing and selling directly to a consumer. While some of the basic principles of marketing are the same, there are some differences that if not taken into account can sabotage your marketing efforts. The good news is that in some ways, selling to businesses is easier than selling to consumers, and very often the profits to be made are much greater, especially in the beginning.

One of the biggest differences between b2b internet marketing and marketing to consumers (also called b2c marketing) is that youre no longer trying to sell to a single person. That sounds obvious, but business purchasing isnt just a group of people looking at your product or service at the same time and then making a decision. The question of whether to buy or not goes from one person to another, sometimes in a very long chain of command, and can take a lot of time (and convincing).

When youre selling something to a consumer, youre dealing with one set of eyes and one person to convince. An important key in marketing to consumers is repetitionmost wont buy the first time, but once your items have been put in front of them multiple times in an appealing way, theyre more likely to buy. With b2b internet marketing the same principle applies, but this favorable impression must last down a long line of people who must make the decision. Getting the item or service in front of them many times is crucial with businesses, too.

Email marketing is one great way of keeping your products or services in front of them, but when b2b internet marketing with emails you have to be even more careful than when marketing to consumers. Many people who receive an email, particularly one theyve agreed to receive, are going to be more concerned with the product or service offered, the discount, and what the item can do for them, than how professional and well-done the email is. This is less likely with a business.

Because the business may have its own b2b internet marketing plan, theyre going to expect a certain level of professionalism in any emails or correspondence you send them. Misspellings, strange line breaks, broken images and anything else that screams amateur or careless is likely to ensure that your message goes no farther down the linethe kiss of death for anything youre trying to sell them. Take extra care with your email marketing plan. Dont just make them correct and tidy, make them dazzling and attractive. Your emails and correspondence need to look as good as anything coming from that company if you really want to impress.

If you sell to businesses, you already know your target market very well. Be sure that all of your b2b internet marketing efforts are professional and focus not on you, but how you can fill their companies needs, and youll get your products noticed.


Internet Marketing and Time Management Mistakes

Posted by on Nov.07, 2009, under Affiliate Marketing, Affiliate Programs (2) Comments

Are you an internet marketer who finds it difficult to stay focused and stay on task? If so, you have a time management problem. The first step in curing a time management problem is to know what the problems are.

So, how do you know what your time management problems are? An easy approach is to examine common time management mistakes and see if they apply to you.

Mistake #1 Not Realizing Time is Money

Whether you sell your internet marketing services or use internet marketing to drive traffic to a website or blog where you sell a product, service, or generate income through affiliate links, time is money. Your ability to market a product, service, website, or blog, is what generates income. When you are successful, you make a sale or receive an advertisement click.

The ability to make money based on your productivity is a unique opportunity. In the corporate world, it doesnt matter how efficient and productive an employee is, they usually receive the same paycheck week after week. Since you have a unique opportunity, realize the potential. Remembering that time is money can serve as a source of motivation.

Mistake #2 Using the Internet for Personal Communication

Yes, the internet makes it easy to stay in contact with friends and family. You are encouraged to do so, but on your own personal time. If you are working from 9 am to 3 pm, work only. Do not check your email, unless for business purposes only, avoid instant messaging programs, and so forth.

When you take the ability to socialize away from the internet, you will find it easier to manage your time and tasks.

Mistake #3 Not Knowing Where You Are Wasting Time

Unfortunately, many home based workers waste time without realizing they are doing so. Many think that quickly checking their email wont waste time, but it can. What if you check your email multiple times a day? You could waste as much as 15 minutes or more. That doesnt count the time you may spend responding, clicking on links, and so forth.

Yes, it is important to start managing your time and right away, but first complete a trial run. Have a pen and paper handy and go about your day. Each time you find yourself stepping away from work, record the time and what you are doing. No that you know what your distractions are, eliminate them.

Mistake #4 Allowing Distractions

Once you determine what distracts you from completing your daily internet marketing tasks, it is important to eliminate them. Do you use instant messaging programs to communicate with others for personal reasons, not business? If so, disconnect the program. When you do, it no longer becomes an issue.

In addition to eliminating distractions online, look at your surroundings. If you work from home, it is easy to find many distractions. Background noise is ideal for some, but do you find yourself watching television instead of working? If so, shut it off. Do not answer your phone. Instead, use caller identification and an answering machine so you can be alerted in an emergency. Otherwise, do answer the phone.

Mistake #4 Justifying Your Actions

When may realize their common distractions, most will take steps to eliminate the problem, but others tend to justify it. Do not do this, as it will not improve your time management skills.

A unique way to market a website, blog, product, or service is with the use of applicable internet forums. For example, do you sell a dog obedience eBook? If so, create a message board signature with a link and a catchy sales phrase. Each time you post a message, your link will appear below. So, this approach involves chatting on internet forums. Do so, but only in moderation. Set aside a specific block of time, such as 30 minutes or 1 hour. Do not spend all day socializing and justifying your actions by claiming it is a marketing tactic.

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