Tag: Pay Per Click
Manually looking for keywords can be a tedious task. That’s why there are tools out there to help you. If you are seriously looking for help to optimize your site on the search engines then you should look at the Trellian Keyword Discovery tool. It is a paid subscription keyword tool that offers quite a bit of data to the subscriber that will help with search engine optimization.
Do not be put off by how much the Trellian Keyword Discovery tool costs because the information they give you far outdistances the competition. They give you information on, not only, alternatives to the keyword you start with and calculations on how much the keyword or keyword phrase gets searched for, this tool also will estimate for you how many other sites are using this exact keyword or keyword phrase and how many times the keyword or keyword phrase is searched for on a daily basis.
Ok, fine, but how do they justify the cost if this is all they do? The short answer is, this is not all they do.
What sets this keyword tool apart from the rest of the pack is the fact that they offer the subscriber the option of studying keyword trends and market shares of all the search engines at once by creating charts. You can see what is going on with all the search engines at a glance by looking at the charts.
Trending is important because it gives companies good information on when to offer up new products, spend more on advertising and search spending, and amp up the original content o their sites. Timed right this can mean a huge increase in sales and their bottom line.
Being able to see the market share data in chart form is another option offered by this keyword tool. You can click on the market share icon next to the each item of data and the charts for each keyword or keyword phrase will pop up so you can see how much the keyword or keyword phrase is being searched for among the five leading search engines.
This is a great way to calculate where to put your money for your pay-per-click campaigns. More of your budget should go to the bigger search engines that get the most searches every month. Makes sense, right? If more people are searching these keywords and keyword phrases on the bigger search engines that is where you want a lot of visibility so you get the conversions and make lots of money.
So, if you want to figure out just exactly what it is that people are searching for these days, which keywords are the best for your traffic generation, and those keywords you should be targeting to get the most sales you should definitely get this tool as soon as you can.
If this looks good to you the Trellian Keyword Discovery tool will let you try the free trial version so you can see how beneficial it can be to you getting the most return for your investment by customizing your search engine marketing options.
If you need information on the top technology for Internet business you might want to talk to someone at an internet marketing consulting firm. They will help you choose the best product or service and help you effectively market that product or service to the online community for a fee. A good consultant will help you get the biggest bang for your buck when it comes to putting out money for advertising.
From PPC, or pay per click, to banner ads, to search engine optimization, or SEO, a good internet marketing consulting firm should be able to do it all. The more they do for you the better your time could be spent on customer service and satisfaction. Let them do the behind the scenes stuff while you are handling everything in the “front office”.
If you have the budget, pay per click, or PPC, is a great way to advertise your top technology for Internet business because you pay only for the people who actually click through to your site. Search engine optimization helps you get to the top of the search engine results page and helps you stay there.
Make sure the consulting firm you choose has all the right credentials. To be a consultant they need to have a bachelor’s degree in business, computer programming, or systems analysis. If they took courses in IT, or internet technology, that is a plus.
Other qualifications include having excellent communication and analytical skills for working with and dealing with the general public. These skills aid the consultant in determining the best path to take with each client. Not everyone can be a master of every aspect of business or life so they should readily admit their weaknesses and extol their strengths. You, as the client, deserve the very best treatment they can possibly give you.
Obviously, each client wants to make money but the needs of each client is different and may even change with the times. A good consultant will have to be flexible enough to roll with those changes and come up with a workable model that you, as the client, can live with and make money with. This is the object of the game, after all.
As the number of IT jobs increases, including those for consultants, beginning all the way back in 2008, the number of these jobs is expected to increase by approximately 83% by 2018 with salaries rising also. As it stands right now a good consultant can start making upwards of $100,000 or more in some states.
Once your consultant completes the research and comes up with a strategy for your business there will still be things to do on your part. Every day, in fact. You will need to keep tabs on what your competition is doing, and keep on top of how users continually change the way they use the internet. Also, keeping up with the latest and greatest top technology for Internet business and information sources like webinars and video content is very important.
Search Engine PPC-One Of Many Ways To Make Money On Internet
There are a lot of different ways to make money online, but search engine PPC (short for pay-per-click) is one of the most effective and least understood of those ways. To be honest, a lot of people have lost money trying their hand at PPC. Whether you have never tried PPC, or if you have previously tried and failed, you should know that there is money to be made if you go about it the right way.
Search engine PPC is a method of advertising that is displayed by the search engines, and you only pay for it when someone clicks on the link in your ad. However, there are a lot of variables that go into creating an affordable and effective ad.
1. Know your target market. You need to know exactly who you’re selling to and what triggers them to buy. Remember, you are going to be paying every time someone clicks on one of your PPC ads, so you need to know how your market and how to sell to them. The more targeted your ads, the better your odds of success.
2. Choose keywords carefully. The keywords you associate with your ad will determine what search engine results your ads are placed with, your level of competition, and how much you will pay per click. You can use free keyword research tools or paid options to get an idea of what people are searching for.
3. Write effective ad copy. Keep in mind that you are placing search engine PPC ads so people will click on them, and it’s your ad copy that plays the biggest role in getting people to click. The tricky part is that the number of characters you can use in your ad will be limited, presenting an additional challenge in writing your copy.
4. Pre-qualify with your ad. Now, you want a lot of people to click on your ad, but not everybody. What you are really after are the people who want to take you up on your offer. If your ad is too vague, you may get a lot of clicks, but not enough people to follow through on your desired action. That may not be a big deal under normal circumstances, but it can put a huge dent in your budget when doing pay-per-click marketing. An example of pre-qualification would be using the word “discount” in your ad, as that will attract people wanting to buy.
5. Use bidding strategies to maximize your returns. This is where things get really interesting, and also where a lot of people get lost. You can follow any proven strategy, but the basic idea is that you pay as little as possible for the most effective keywords possible, and get a high rate of return.
6. Test and track carefully. You should always be testing different ads when doing search engine PPC. Each ad should have its own link so you know which ads produced which results. Go with the ads that perform best, and then set up another ad to see how well it does. Over time your results will get better and better.
The Overture search term tool was bought out by Yahoo! in 2003 and is now referred to as Yahoo Marketing Solutions. Overture was one of the first pay-for-placement companies out there. Basically this is what pay-per-click evolved from.
The reason the Overture search term tool is no longer with us is the fact that when the Internet changed the way they did things, Overture did not keep up with those changes and if not for Yahoo!, Overture would have gone by way of the dinosaur.
Yahoo has revamped the entire Overture system and made it so much better. Now, not only can you find keywords to use for your SEO but you can also place ads and manage when and where those ads get seen.
As with all pay-per-click ads you only pay when your ad gets clicked on and not for every time it is shown. Pay-per-click is still a very effective way to drive traffic to your website. The more people you attract to your website the more possible it is to convert them into paying customers.
The secret to attracting potential paying customers to your site is to use specifically targeted keywords. You do this by first, figuring out who you audience will be and that is determined basically, by the product you are selling or the service you are offering.
Build the ad you post on to the search engine around your specifically targeted keyword. Use it in the title and make the title intriguing so they want to click through to your website to check out what you are offering them.
To get started doing all of this you must sign up at “searchmarketing.yahoo.com”. Make sure you have your PPC budget all worked out and available to start using. Yahoo will give you a $25 credit just for signing up.
You will be directed to choose the US and Canada or other areas of the world. If you choose other countries make sure you take into consideration the language barrier. Now you will be directed to search for keywords.
The best way to search for keywords is to think about what words your customers would use when they search for your product or service. Then click the box that will direct you to a list of related keywords then price them out.
The pricing area is where you will tell Yahoo what your spending limit is. Once you give Yahoo your budget the tool will estimate a maximum bid amount so you get the maximum number of clicks for the keywords you are using. The tool will also estimate the number of impressions and clicks you can expect at that bid amount.
If you want to optimize your Overture search for keywords that are relevant to your product or service. You can use any one of the free keyword search tools available to you like Inventory Overture or you can go to Google and use theirs. Nichebot is the other main keyword search tool you can use to get your keywords.
Overture ads are the ones you see on the top or left side of the results page when you do a search on the Yahoo! search engine. Getting your Overture search optimized will make sure that your ad is placed on the results page where those people will see it. Overture is pay-per-click just like those on the top or right side of the Google search results pages.
If you want to get noticed and get traffic to your site you must make sure your ad performs well for you. This is called optimization and it may take some time and energy on your part but if you find a great keyword, write a great ad, and do the testing on that ad and keyword for two weeks you will be able to track how it does and if you need to make some changes or not.
Your best bet is to find a number of keywords and then pick two and test them one after the other keeping track of how they perform then introduce another and test that one agaiinst the better of the first two. Here is where the time aspect comes in. If you do not have the time to do this yourself then hire someone like an SEO expert to do it for you. They may even have some other suggestions for you regarding optimization as well.
After you find good keywords then you need to write your ad. The headline of your ad is what your potential customers see first so try to make it interesting. Be creative, the headline is the underlined part of the ad that your potential customers will click on so they can get to your website. You need to write a headline that stands out from the crowd so you get the most click throughs to your website and hopefully the most sales.
Make sure that the keyword you chose is used in the ad you write. One keyword per ad is the best way to go so you can do that testing we talked about earlier. Each ad should be run for two weeks. Track the results of each ad you place and make note which one works the best for you then stick with that keyword.
Never stop looking for keywords to use in your ads. You may have found a good one that get a decent amount of traffic but you just never know when you might find one that will break the bank. You can only make sales if you get traffic to your website. Writing an interesting ad with a great keyword will get you the traffic you need.
Optimizing your Overture search will help get traffic to your site and if you keep track of how those keywords work then you will see which keyword gets you more click throughs and turns those click throughs into conversions. Conversions are the people who go to your site and buy what you are selling.