Tag: Phrases

Ought to You Hire an Adwords Expert

Posted by on Jun.14, 2018, under SEO Marketing No Comments

Will it be worth the money to employ an Adwords expert, The answer depends on how much work you ve put into your pay per click marketing so far. Also, just how much money you have and how much help you ll actually receive from the Adwords expert are important considerations.

Google Adwords is the top pay per click advertising company on the web. But it s far from the just one. Yahoo! Search Advertising and Microsoft Ad Center are the other two that make up the top three. And there are dozens if not more of other pay per click business to choose from.

A Google Adwords expert is a person who claims to be educated when it concerns Google Adwords specifically. Chances are that someone who knows the ins and outs of Adwords is also proficient in the entire pay per click arena. That person could also help you formulate a successful PPC campaign with any of the other business, as well.

But by their own definition, they re an Adwords expert. So look at your Adwords campaign and decide what exactly you want to get out of it. If that looks like a silly question, it s not. Obviously, you want to get web traffic, but you need to be much more specific than that.

Do you desire a certain number of sales each day or each week, Or maybe you want a certain number of people to sign up for your mailing list each day or per week. They will be the ones that are more likely to make purchases from you in the future, nevertheless.

Look at your goals and your present stats to see exactly how far away from those goals you really are. Do you believe you can make the adjustments required yourself to get you closer to those goals,

It s important to be sensible. If your budget is $10 per day, and you average about 3 sales per week, then choosing that you want 20 sales each week out of that same budget may not be a sensible dream. You might have to readjust your budget as well as your key phrases and your message to up your sales significantly. Even an Adwords expert can do only so much within a certain budget.

When you ve decided on a reasonable, achievable objective, then do some key phrase research on your own. You may try an item like PPC Web Spy that shows you your competitors Adwords key phrases. There are several free and inexpensive keyword items offered online, also.

Make certain your website is handy, friendly and encourages individuals to come back. If you don t have a newsletter, then start one fulled of info. Your sales message in a newsletter has a better chance of working each time a person sees it.

Experiment with different key phrases and even different times of the day for your pay per click campaign. You may reach your dreams on your own. If not or if you just want faster results without the work, then dip into your budget for an Adwords expert.

Will it be worth the money to employ an Adwords professional, Exactly how much money you have and exactly how much aid you ll really obtain from the Adwords expert are essential considerations.

A Google Adwords professional is someone who declares to be knowledgeable when it comes to Google Adwords particularly. Even an Adwords expert can do only so much within a certain budget.

If not or if you simply want much faster results without the work, then dip into your budget for an Adwords expert.


Google Keyword Research

Posted by on Dec.23, 2012, under Affiliate Marketing No Comments

When you do Google keyword research there is a wonderful keyword tool that they have for you to use. Their keyword tool lets you wade through a whole database of words and phrases to help you find your niche and the best keyword to put to use for that niche.

Not only can you find the best keywords to use to bring traffic to your site you can also research statistics of that keyword to see how many searches it gets every month. The best keyword is one with little competition and a high search volume.

This may take some time but sometimes, if you look long and hard enough, you might just find a keyword that will be just like finding a little nugget of gold good enough to bring you all the riches you desire.

Here is what you do:

Open a new tab on your browser and go to the Google keyword research tool located at “adwords.google.com/select/KeywordToolExternal.” Type in the keyword you want to start with then type in the captcha letters and lick the search button.

What will come up is a list of related words and phrases the tool generates for you to choose from. Like I said choose a keyword or phrase that has low competition and a high search volume. Picking one that has a high competition will not allow you to rank high on the search results pages.

Now, when you find one that you think is a good one, check how your keyword for trending. Put your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will show you when, during the entire year, your search term is the most popular.
This is a great feature if you have picked a niche that is seasonal.

The next thing you should do is go to Google and type your chosen keyword into the search bar. How many ads do you see on the right hand side of the results page? If there are less than five then you should keep looking for another keyword to use. Less than five means that this is probably not a good niche because no one is searching for it.

If there are five or more ads on the right hand side of the results page then you are golden and this is a keyword you should keep and use.

The keyword tool will also show you how much your keyword is making per click. The average CPC for a good keyword is anything above $0.50 per click. You want to make money right? Then pick your keywords carefully and make sure that they have a higher CPC.

Google keyword research tool was the basis of another company’s study on the top 20 highest CPC keywords. “Insurance” tops that list of keywords with over 24% of all keywords used and a CPC of over $47. That is absolutely insane! You would probably never find a good keyword to use in that niche but if you did, WOW! You would be laughing all the way to the bank.


Using Banner Ads To Attract Traffic

Posted by on Sep.06, 2012, under Affiliate Marketing No Comments

Driving traffic to a website can be very challenging and as the internet is always evolving there are new methods appearing all the time. With so many different methods for driving traffic to a website it can become a little overwhelming and confusing.

Using banner ads to promote your website is one method that has proven to be quite popular and effective. You see banner ads everywhere you look online. You see them on personal websites, on blogs, on forums and on search engines. The reason that there are so many banner ads is because the work.

Banner ads are extremely effective and if approached properly can be a low cost form of advertising. When you use banner ads you are making your brand recognisable. If you have a product or service that you are selling then you can create brand recognition for that product or service by using a visual form of advertising like banner ads. When your brand is recognized it becomes more and more popular and the banner ads make it easy for customers to find your website.

Banner ads are targeted toward specific visitors so this helps to reduce the number of people visiting your site that are really not interested in purchasing your product or service anyway. If you are paying each time someone clicks on your ad then you don’t want to be paying for visitors that really aren’t interested in your website. Banner ads are more targeted and reduce the number of uninterested visitors so you don’t pay for clicks that won’t convert into sales. Targeted advertising means more sales and therefore higher profits.

It is recommended to do some keyword research before creating your banner ad to get the best terms and phrases to use in your advertising campaign. If you don’t have relevant terms or phrases then you wont find relevant visitors to send to your site.

Here are some tips to help with effective banner advertising.

1. Make your banner attention grabbing. You have a limited space for your text and logo so use that space effectively and make sure it grabs the attention of potential customers.

2. Use pictures on the ads so that your visitors have a visual of the product. Visual advertising is much more effective than non-visual.

3. Don’t use banners that are over 5k in size. Banners that are too big just make a website look messy and cluttered and they really won’t get you any more traffic than a smaller banner.

4. Make your banner appear professional and not like some kid with a box of crayons has designed it. Don’t use too many different colors or too many different fonts. Plain and simple is often best.

5. Always include a ‘call to action’ on your banner ad. Having a ‘click here ‘statement to tell visitors to click on your ad. Having a call to action increases the click through rate quite a bit.

6. Make your ad motivational so that your visitors will be interested and want to click your ad to find out more. You need to grab their attention and once you have their attention entice them to click on that ad.

7. Always test your banner ads so you know how much traffic is coming through your banners. You must test your links to know how effective your banner is.

If you are looking for an effective way to drive traffic to your website then use these tips and try some banner advertising.


Internal Link Building-Three Tips For Boosting Your Business

Posted by on Aug.25, 2012, under Affiliate Marketing No Comments

Search engine optimization (SEO) is one of the most important skills that any Internet marketer can develop. After all, you want people to be able to find your website when they’re performing a search of their favorite search engine. By learning how to do SCO you increase your chances that they will find your site instead of one of your competitors. One of the ways to boost your ranking is through internal link building. Be careful though because there is a lot of misinformation about how to go about it the right way.

When it comes to internal link building you need to make sure that you take care of three things: in-context linking, site navigation and anchor text.

1. In-context linking. These are the links that are found in within the main body of your website. Typically, these will be embedded directly in the words on your page, in context. In other words, as people are reading your site they may notice that they can click on the various words or phrases. To the visitor it seems quite seamless, but in reality you have planned it out to get the best results from the placement of your internal link building. What the visitor will be clicking on, in their mind, are relevant words and they will be seeking out additional information. But you are setting it up so that those words are the keywords you are trying to rank for, and they will go to where you want them to go.

2. Site navigation. In its simplest terms most people think of site navigation is how they get from one page to another. So, they see a back arrow or a link to the homepage and it helps them move around your site. While that is true, and it is very important to have good navigation, we are more concerned with building links for SEO purposes. Search engines typically like to see at least some basic pages on every site; the homepage, contact information, a privacy statement, and other basic pages should all be linked to each other from every page on your site.

3. Anchor text. This is the text that appears instead of the link where people will be going. For example, a visitor to your site may see the words “click here”, but what they’re really clicking on is a link. Now, if you are trying to rank for the phrase “click here” then that’s fine, but chances are you’re trying to rank for a different keyword. So, never waste a link by using generic anchor text when doing internal link building. Let’s say you have a site on painting houses; you could have the phrase “click here to get a house painting quote”, but only the words “house painting quote” would have the link underneath them. The idea is that you’re trying to rank for the words house painting quote, so having those links will alert the search engines to pay more attention to that text.


How Building A Website Can Get Free Traffic

Posted by on Aug.24, 2012, under Affiliate Marketing No Comments

If you have a website then you need to have visitors coming to that site. After all, what is the point of having a website if nobody sees it and a website certainly won’t make any money if there are no visitors. Getting traffic to your website however can be difficult. One method for driving traffic to a site is to use the search engines to your advantage. If your site ranks highly in the search engines then you can receive a lot of free traffic to your site. Let’s take a look at how to create a website to gain free traffic.

Firstly you want to choose your topic wisely and you can get ideas from magazines, television, books, newsletters and even from your competitors.

Once you have decided on your topic you will then need to do some keyword research to find what keywords and phrases people are searching for in the search engines. You don’t want to only target the main keyword for your niche, but find some long tail keyword phrases that people are searching for.

You can use a free tool like Google Keyword Tool to find out how many searches a particular keyword phrase will get per month and this tool will also give you other keyword suggestions.

When you have found some good keywords that have a lot of searches every month you then want to study the competition for those keyword phrases. You can search the keyword phrase in Google and look at the top ten websites for that phrase. Try to choose keyword phrases with websites in the top ten that you think you can outrank. You can also look at the design of these websites and how they have created the sites and use that information as you decide how to set up your own site. You don’t want to copy another website but you can get some ideas from other sites.

When you have chosen your keyword phrases you then need to start writing some articles and include your keyword phrases in the article. You can write an article for each keyword phrase that you found. If you like you can even add an affiliate link to promote a product relating to your niche. When you promote products in your niche just be careful that your articles aren’t too promotional, you want to be subtle and include a subtle link to your site.

Next you will build your website and add your articles to the site. Create a page for each keyword phrase that you are targeting. Remember when you create your site and your pages to try some techniques that your competitors are using.

Include your keywords within the title of your page and also include them in the ALT tags of the site. You can also use images in your article as this makes the article more interesting for your readers. An interesting website is one that will have return visitors.

For each keyword phrase that you researched you create a new page with a new article and you can then try to rank each page for its given keyword phrase. Use the same layout and method as the first page on your other pages including the keyword in the title.

If you fill your website with good quality information then Google will index your site and rank it. The more quality content you add to your site the more the search engines will favor it.

Once you have content on your site you will need to spend some time promoting your site and building some backlinks to it. The search engines also favor websites that have good quality backlinks to it. All this hard work will give you high rankings over time and when your site starts to rank highly you will begin to see a lot of free traffic.

It will take time for the search engines to rank your site highly and the more work that you put into that site the better the ranking will be. When you put the effort into each page for those different keyword phrases then you can have a site that ranks highly for multiple keyword phrases which will increase the traffic quite a bit.