Anyone who plans to sell goods or services to businesses and markets online must understand the difference between b2b internet marketing and selling directly to a consumer. While some of the basic principles of marketing are the same, there are some differences that if not taken into account can sabotage your marketing efforts. The good news is that in some ways, selling to businesses is easier than selling to consumers, and very often the profits to be made are much greater, especially in the beginning.
One of the biggest differences between b2b internet marketing and marketing to consumers (also called b2c marketing) is that youre no longer trying to sell to a single person. That sounds obvious, but business purchasing isnt just a group of people looking at your product or service at the same time and then making a decision. The question of whether to buy or not goes from one person to another, sometimes in a very long chain of command, and can take a lot of time (and convincing).
When youre selling something to a consumer, youre dealing with one set of eyes and one person to convince. An important key in marketing to consumers is repetitionmost wont buy the first time, but once your items have been put in front of them multiple times in an appealing way, theyre more likely to buy. With b2b internet marketing the same principle applies, but this favorable impression must last down a long line of people who must make the decision. Getting the item or service in front of them many times is crucial with businesses, too.
Email marketing is one great way of keeping your products or services in front of them, but when b2b internet marketing with emails you have to be even more careful than when marketing to consumers. Many people who receive an email, particularly one theyve agreed to receive, are going to be more concerned with the product or service offered, the discount, and what the item can do for them, than how professional and well-done the email is. This is less likely with a business.
Because the business may have its own b2b internet marketing plan, theyre going to expect a certain level of professionalism in any emails or correspondence you send them. Misspellings, strange line breaks, broken images and anything else that screams amateur or careless is likely to ensure that your message goes no farther down the linethe kiss of death for anything youre trying to sell them. Take extra care with your email marketing plan. Dont just make them correct and tidy, make them dazzling and attractive. Your emails and correspondence need to look as good as anything coming from that company if you really want to impress.
If you sell to businesses, you already know your target market very well. Be sure that all of your b2b internet marketing efforts are professional and focus not on you, but how you can fill their companies needs, and youll get your products noticed.
Marketing is really the lifeblood of any successful business. Without it, there are no customers; with no customers, there are no profits; with no profits, the business fails. The good news is that there are many methods of online marketing promotion that can fit into any budget. However, your initial budget isn’t the only factor, as you should also consider the return on your marketing investment.
1. Article marketing. People go online for a number of reasons, but one of the most common is to search for information. You are seeing how powerful this search for information is right now, because there’s a good chance you are reading this article because you want to know more about online marketing promotion.
One of the benefits of article marketing is that it helps establish you as an expert in the minds of your prospects. However, that is only one aspect of article marketing. The other purpose of using articles is to get links back to your website. Articles are usually rich in keywords, and that can give you a big boost as far as search engine optimization goes.
2. Search engine optimization (SEO). When people look for information, they are likely to go to a search engine to locate what they are looking for. Human behavior means that they will also click the most on the links that appear closest to the top of the first page of the search engine results. There are several things that you can do to help how high your site ranks.
There is on-site and off-site SEO. On-site search engine optimization covers all of the things that you actually do on your site. You can use heading tags, use the right keywords, emphasizing text, and how you do your internal linking are just a few of the things you can do. Off-site search engine optimization are the things you do on other sites, or that others do for you. As mentioned earlier, articles marketing is one that this is done, but it’s not the only way; getting high-quality links back to your site is important too. If you have time, you can set up a network of sites that all feed on each other and have the purpose of pointing to your main site that you are trying to rank for.
3. Pay-per-click (PPC). This method can be a bit risky, but very rewarding when you do it right. The way it basically works is that you create a small (usually) ad that will be displayed across a network of sites, and you only pay when somebody clicks on your link. Creating an ad that leads to sales is the key to making it work.
These are only a few of the more common methods of online marketing promotion. You can use any of them that you wish, but it’s also a good idea to add more methods to get the most out of your marketing campaigns.
Corporate Internet Marketing Strategy-Internet Marketing Not As New As Some Believe
There is a lot of attention being paid to the world of internet marketing, but it isn’t as new as some media outlets would like us to believe. Having a corporate internet marketing strategy is more important than ever, and not having one could be costing your business a lot of money. It’s easy to get confused with all of the information floating around on the topic, but let’s try to clear some of it up so you can take advantage of all the internet has to offer you and your business.
“Why are you in business?”
“To make money!”
That’s all there is to it, right. After all, you wouldn’t be in business if you weren’t planning on making money. While that would be one of the reasons you are business, it’s not actually what will make you money. Your customers don’t care about your desire to make money; if they did, they would just give you money without you giving them anything in return. That simply doesn’t happen in the real world.
Your corporate internet marketing strategy has to be based on what your customers want, not what you want. To be more specific, your strategy needs to highlight the benefits to your customer (what they want) so you can generate higher profits (what you want). Before you can give them what they want, you need to know who your ideal customers are and what it is that they really want.
The cool thing is that the internet is an ideal way to get your marketing message out there, and it can be done for a relatively low investment when compared to traditional advertising. Of course you should also include traditional media in your marketing campaigns, but be sure they complement your online marketing and vice-versa.
Internet marketing covers everything you do online that could be even remotely associated with your business. A comment on a message board, a blog post, an update to your personal Facebook page, anything, anywhere will all add to the public perception of you and your business. That doesn’t mean you should be afraid to have an online presence, but it does mean that you should carefully consider everything you say and do online.
There may have been a time when a business, any business, could gain a foothold in the market by simply having a website, but those days are long gone. However, if you don’t have a website and a full corporate internet marketing strategy then you are losing ground to your competition. Speaking of competition, it has changed, too. It used to be that you knew who your competition was and that they were of the same relative size as your business. Today, your competition could be a single person with little more than an internet connection.
It’s debatable whether there was ever time when you didn’t need an online strategy, but there is no doubt that you now need a corporate internet marketing strategy if you wish to have a successful business.
Small business internet marketing techniques consist of more than just simple advertising. There may have been a time, in the early days of the net, when any online ad could bring in new customers and generate profits. The internet has matured over the years and nor the placement of basic ads isn’t enough to qualify as a marketing campaign.
For the sake of our discussion we will say advertising is a more passive activity and marketing is more active. When you place an ad it just sits there doing its job (hopefully), but marketing is about getting people to see those ads. To be clear, marketing encompasses more than getting people to view your advertising. Marketing is everything you do to promote your business. Of course advertising is a vital part of any full-fledged campaign, but it is only one part.
When it comes to small business internet marketing techniques, very few of them are passive. A common online marketing technique is SEO (search engine optimization). This takes time to set up, but it also needs to be kept up to date on a regular basis. When you add any new content to your site, you are affecting its SEO in one way or another. Search engines tend to favor fresh content, so adding to it is a smart move from a marketing standpoint.
Static advertising like pay-per-click and banner ads usually require a large outlay of money before they return any noticeable results. That doesn’t mean you should rule them out, but it does mean that you have to be careful of anything that promises to “put your advertising on autopilot.” Generally speaking, the more dynamic marketing techniques are the ones that will give you the most return for your efforts.
One of the best methods of internet marketing is building an opt-in mailing list. The way it works is that you get people to share their e-mail address with you, and then you can market to them as often as you wish (within reason). It’s as easy as giving them a reason to enter their e-mail address. You can do this by offering special deals, exclusive information or a free gift of some kind. How you do it isn’t all that important; what is important is building a list.
They say it takes seven to twelve exposures to your message before people will take action. It’s too risky to assume people will come back to you website that many times to see your offer. But once they are on your e-mail list, you will be able to keep sending them messages. This can be incredibly effective when it’s done correctly. Every message you send needs to have value. Whether you are providing information or selling something, it has to be of value to the person reading it. The best part is that they will continue to receive your messages until they unsubscribe or you stop sending them (hint: don’t stop sending messages). Either way, having an e-mail list is one of the most essential small business internet marketing techniques.
Internet marketing online advertising is becoming more and more popular in the new internet economy. And there’s more marketing hype published on the Internet in one day than most people can even imagine in their whole lifetime. But who is doing it right and who isn’t? Here are some important things to understand when it comes to internet marketing. Here are three Internet marketing myths that you may be adhering to that may be hurting your business.
It all starts with a great web site. Although a “great” website is necessary later on, it all starts with a well-defined service and a very well defined target market. Unless you have these two elements crystal-clear in your mind, the very best website is not going to get you any customers. Before you even think about building a web site, you should know who your target market is, how to convey to them that you offer what they need, and what specific benefits your products/services provide for your clients.
Then, every type of marketing you do, including your website, will be based on what you have defined above. When it comes to the website, it’s important to keep in mind that the content is much more important than the design. Yes, a professional-looking site is important, but impressive design and graphics won’t pay off anywhere near as well as a clear explanation of why a client should buy from you. Make good use of materials such as articles, assessments, testimonial and other samples of your expertise.
The next mistaken belief in internet marketing online advertising is that more traffic means more profits. It’s all about conversions. If you’re getting lots of people to your site, that’s great! But are they buying from you as well? If not, then something needs to be done.
Don’t be shy about askimg your colleagues and current clients to critique your site. Are they able to understand what you are offering right away? Can they see the exact benefits or your products/services (versus your competitors)? Revise your site based on their feedback. You may have to repeat this process several times to get it right.
The next misunderstood concept is the “Do whatever it takes to build your list” one.
While there’s no doubt that a substantial opt-in mailing list is a valuable marketing asset, the quality of names on your list is much more important than the quantity. Activities such as obtaining names through giveaways of other people’s material or buying them from a vendor rarely provides qualified buyers truly interested in your services.
What you absolutely do want to do is ask your site visitors and people you meet to join your mailing list and offer them something of value in return like a value-packed ezine or helpful report. The leads you get from this method will be quality and qualified.
Your Internet marketing online advertising must offer the same professionalism and quality of your products/services.