Tag: Seo

Tips For SEO Success-Get The Most For Your Efforts

Posted by on Feb.17, 2013, under Affiliate Marketing No Comments

SEO (search engine optimization) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favor the sites that appear at the top of the first page of results. The following tips for SEO success will help you get the most from your efforts.

1. Three words: Keywords! Keywords! Keywords! People use keywords when using the search engines, and the keywords you choose will make or break your site in the search engine results. Invest time selecting the best keywords and optimizing your site around them. You need to look at how many searches each keyword gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, which brings us to the next o the tips or SEO success…

2. Test and track your SEO. The search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully. The best way to get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. It can take some time for changes to be reflected in the rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO, too.

3. Linking the right way. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. If at all possible, be sure that the links to your site include the keywords you are trying to rank for. There is also on-site linking which covers all of the links on your site that link to other parts of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links.

4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of SEO as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, the search engines are always changing their algorithms so you need to respond in kind; two, you have to assume that your competition will always be doing SEO and you don’t want to drop down in the results as they move up.


SEO For Small Business-A Chance To Rank Higher With Big

Posted by on Feb.09, 2013, under Affiliate Marketing No Comments

SEO For Small Business-A Chance To Rank Higher With Big Business

The internet has changed the way people do business, and if you will pardon the cliche, it is a game changer. People not only go online for entertainment purposes, but they also go online for information and to buy things. SEO (short for search engine optimization) refers to a wide variety of methods that are used to help a site rank higher in the results when someone does a search. SEO for small business evens the playing field and gives the smallest business a chance to rank higher than a big business.

Step #1 – Research

Before you do anything else, you need to know who your market is, and what it is that they are using the search engines to look for. The more you know about your target market, the better. Having a detailed image of who they are and what problems they need solved will help you craft your marketing message and also help you when doing SEO. You also need to know what keywords they are entering into the search engines, and then use those keywords accordingly. There are several tools (free and paid) that can give you a good idea of how many searches a particular keyword is getting.

Step #2 – Implementation

Once you have done your research you can start doing your SEO. This is where the proverbial rubber meets the road. Entire books have been dedicated to effective SEO, but here are a few things you can do to improve your site’s position in the search engine results.

* Write keyword-rich content, but always write for people first and search engines second.
* Use both on-site and off-site linking. On-site linking refers to the links on your site that point to other parts of your site. Off-site linking covers any links back to your site that are placed on a different site, which may be owned by you or somebody else.
* Make use of SEO on every part of your site. For example, use alt tags on images, and fill in the meta tags when creating your site.

Step #3 – Maintenance

SEO for small business is not a one-time thing, you need to be constantly working on it. Every time you add something to your website, you should have SEO in mind. If you are using a backlink strategy, then you need to keep adding links on a regular basis. Search engines change their results algorithms frequently, so you need to pay attention to where your site is ranked, and change your overall SEO strategy if needed.

If you own a small business you can always do the SEO yourself. Following the advice in this article is a good start, but it only covers some of the basics. SEO for small business is an ongoing process that requires continuing education and regular maintenance. If you don’t have the time to do this, or would prefer to have someone do it that already understands SEO, then you can always hire a firm to do your SEO work for you. Either way, search engine optimization is necessary in today’s marketplace.


SEO – Four Tricks To Success Its Not As Difficult

Posted by on Feb.07, 2013, under Affiliate Marketing No Comments

SEO – Four Tricks To Success Its Not As Difficult As It Sounds

Utilizing successful SEO (short for search engine optimization) methods on a webpage is often more difficult than it sounds. To be honest, it’s usually quite frustrating. There are website owners that start doing SEO, only to find that it becomes an obsession for them. They try every SEO trick that they can think of, and spend more time doing it than they should. That’s not to say that SEO isn’t important, because it is, but there is also something to be said for doing it the smart way. Here are a few proven “tricks” you can use to improve the results of your SEO efforts.

1. Make people your priority. Yes, you need to pay attention to SEO on your websites, but not at the expense of your visitors. To put it another way, your SEO should be unnoticed by a casual visitor, but well-received by search engine spiders. Go ahead and use good keywords, internal linking, anchor text, headings, and other SEO methods, but not to the point that it makes for a poor visitor experience. You are making your websites for people, so make them your top priority. If you build a site that only focuses on SEO, then it will seem unnatural to your human visitors and they will leave your site as quickly as they came.

2. Get rid of sloppy code. It’s easy to focus on things like keywords and headings when doing SEO, but you also need to make sure your coding doesn’t get messed up. It may not be noticeable to a human viewer, but you don’t want to do anything that has the potential of confusing the search engine spiders when they crawl your site. The cleaner your code, the easier the spider’s job will be.

3. Keep things under control. Once you start seeing results from your SEO efforts, you may start getting obsessed with doing more…and more…and more. If you’re not careful you can spend more time doing SEO instead of doing other things involved with running your online business. There is no doubt that SEO is an important aspect of marketing, but there are other things that are also worthy of your time. Do SEO, but remember to keep it in balance with everything else.

4. Wear a white hat. When it comes to SEO there are two main ways of doing things: black hat and white hat. Black hat SEO uses any techniques possible and will break terms of service or uses other questionable means to get a site ranked higher. Those who use black hat techniques will often have justifications for doing so, and it is somewhat misunderstood; however, search engines frown on these practices and make frequent changes to their ranking formula to make current black hat techniques useless. White hat SEO relies on proven principles that continue to work, and doesn’t rely on the cheap and temporary gimmicks so often used in black hat SEO. To put it simply, white hat SEO is the way to go.


Overture Search Words- Yahoo Tool

Posted by on Feb.01, 2013, under Affiliate Marketing No Comments

The Overture search term tool was bought out by Yahoo! in 2003 and is now referred to as Yahoo Marketing Solutions. Overture was one of the first pay-for-placement companies out there. Basically this is what pay-per-click evolved from.

The reason the Overture search term tool is no longer with us is the fact that when the Internet changed the way they did things, Overture did not keep up with those changes and if not for Yahoo!, Overture would have gone by way of the dinosaur.

Yahoo has revamped the entire Overture system and made it so much better. Now, not only can you find keywords to use for your SEO but you can also place ads and manage when and where those ads get seen.

As with all pay-per-click ads you only pay when your ad gets clicked on and not for every time it is shown. Pay-per-click is still a very effective way to drive traffic to your website. The more people you attract to your website the more possible it is to convert them into paying customers.

The secret to attracting potential paying customers to your site is to use specifically targeted keywords. You do this by first, figuring out who you audience will be and that is determined basically, by the product you are selling or the service you are offering.

Build the ad you post on to the search engine around your specifically targeted keyword. Use it in the title and make the title intriguing so they want to click through to your website to check out what you are offering them.

To get started doing all of this you must sign up at “searchmarketing.yahoo.com”. Make sure you have your PPC budget all worked out and available to start using. Yahoo will give you a $25 credit just for signing up.

You will be directed to choose the US and Canada or other areas of the world. If you choose other countries make sure you take into consideration the language barrier. Now you will be directed to search for keywords.

The best way to search for keywords is to think about what words your customers would use when they search for your product or service. Then click the box that will direct you to a list of related keywords then price them out.

The pricing area is where you will tell Yahoo what your spending limit is. Once you give Yahoo your budget the tool will estimate a maximum bid amount so you get the maximum number of clicks for the keywords you are using. The tool will also estimate the number of impressions and clicks you can expect at that bid amount.


Common SEO Mistakes-Tips To Help You Not Make These Mistakes

Posted by on Dec.13, 2012, under Affiliate Marketing No Comments

Common SEO Mistakes-Tips To Help You Not Make These Mistakes

SEO (short for search engine optimization) is a collection of methods that are used to move a website higher in the results when someone uses a search engine. Unfortunately, there is a lot of misinformation floating around about what works and what doesn’t. Here are a few of the most common SEO mistakes and what you can do to avoid them.

1. Using the wrong keywords. This is such an easy mistake to make. One of the biggest problems is that people tend to go after the search terms that get the most searches, but that isn’t always the smartest way to go. The keywords that get the most searches almost always have the most competition and can put you at a disadvantage when starting out. It’s okay to use keywords with fewer searches if they fit in with your overall SEO plan.

2. Tag confusion. A few years ago you could get away with stuffing your meta tags with all of your keywords, and that would be enough to move you higher up in the search engines. Today, a lot of the bigger search engines virtually ignore your meta tags when determining where you will place in the results. However, that doesn’t mean that other tags don’t matter. You can still use meta tags, but you don’t have to stuff them with keywords, instead, use them to write a good description of your site and fill in other useful meta information. Heading tags, alt tags and tags used for emphasis can give your keywords and images extra weight, so use them wisely.

3. Having a site that uses Flash only. Flash is a wonderful tool when used properly, but the spiders sent by the search engines can’t read it. Not everybody likes a Flash-only website, but if you have good reasons for using Flash, be sure to include an HTML version of your website so the search engines have something to rank your site with.

4. Java Script. Similar to Flash, Java Script can’t be read by the search engines. It’s easy to use various Java Script applications on your website, but be careful with where and how you use them. One of the more common SEO mistakes is to use Java for menus on a website. That’s one of the worst ways to use Java Script because you will lose all of the SEO benefits that come with internally linking your pages. In other words, if you must use Java Script, don’t use it for your menus.

5. Relying black hat SEO techniques. Yes, black hat SEO can and does work, but only for a while; eventually the big search engines figure out the black hat methods and then they change their algorithms to make those methods ineffective. When this happens, your page can move down in the results instantly. In the long run, black hat SEO takes more work, so do your best to play by the rules.

Avoiding these common SEO mistakes will help you place higher in the search engine results.