A Surefire Internet Marketing Solution

A Surefire Internet Marketing Solution

Big businesses and small businesses alike are looking for an internet marketing solution to bring them the best targeted traffic that can be most easily converted into sales. With all of the options out there for marketing your business, its hard sometimes to see the best methods for getting traffic and enticing that traffic to buy your product or service. But savvy marketers have a great internet marketing solution to keep consumers thinking about your company in a good way, and make it much more likely that someone will buy from you.

The best internet marketing solution for almost every type of business is to start at least one opt-in mailing list. Years ago, direct marketers purchased mailing lists from companies that gathered the information. These lists were just names and addresses of people culled from a variety of sources. Business owners would then send a piece of mail to each person on the list in the hopes that some would want the product or service offered enough pay for it. Spam is a similar type of thing, only done through email. People send out the same message to hundreds or thousands of people, just hoping a few will bite.

This is a highly inefficient and undesirable way to email people about your business. Not only can it get your account shut down, its not like to do anything but alienate the people youre trying to sell to. But if you had a list of people who were already interested in your product or service and all of those people said it was perfectly okay to send them emails that advertise your company, wouldnt that be an internet marketing solution that would solve some problems?

If you set up your own email list that people have to agree to join, then you have that targeted list of people who have given you permission to contact them. You can email them as rarely or as often as you want (you dont want to hound people, but you dont want them to forget you, either). And you can advertise whatever you want in these emails, without worry of being tagged for spamming people, since they all agreed to get emails from you when they signed up for the mailing list.

An opt-in mailing list is an internet marketing solution that prevents you from having to do the scatter shot mailing list marketing of the pre-Internet marketing era. The trick is to get people to sign up for your list. Unless theyve already purchased from you and are considering purchasing from you again, youre not likely to attract many people by asking them to join a list so you can send them ads.

Offer your visitors something for signing up for your list. It can be a discount on something you offer, or better yet, give them good information, they kind they were looking for when they searched and found your site. The age-old lure of the freebie is the internet marketing solution for building a mailing list.

What is Marketing

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas or goods and services, that will ultimately satisfy a customer demand.

Consciously or unconsciously, every one of us does render some service or another, maybe an idea even. So why there such a high percentage of products on the market that just don’t survive? Well in most cases, the problem lies not in the idea or service itself, but in the cultivation thereof.

Lets try and analyse where most businesses go wrong:

Most small businesses don’t have a Marketing plan

Successful businesses thrive because every single person in the organisation is aware of where the business is going. In other words, the business is as a result of one mans vision, and with the help every employee, the company as a whole is dedicated to see that vision through.
A Marketing plan helps to achieve this kind of focus and when used effectively, it will ensure that the business is able to adapt to todays dynamic business environment and changing customer needs.

They tend to confuse Sales with Marketing

One important fact to remember is that Sales is a direct byproduct of effective Marketing. The objective of sales is to increase revenue that the company generates by distributing products and services, none of which would be possible if the consumer of that product had no information on which to base their purchase. Although it is important not to confuse the two, Sales and Marketing together with PR tend to work hand-in-hand and removing any one of these from the chain could result in failure.

We don’t need marketing, we’re a small company

That should be that exact reason as to why a business does need to have a marketing process. Lets be honest, no business owner wants to remain the same size forever and to just keep breaking even. But the only way of changing that is to be proactive, know what the market is, where its going and where you fit in.

Marketing gurus say that Marketing is an art, not a science. We could argue this point forever but the bottom line is that I don’t believe it is. You can learn how to Market. Marketing is not some God given talent that only those born with can exploit, it is a process, a method, a way of succeeding that you can start learning right now.

Going for a Quality Brochure Printing

Compared to any other marketing material brochures are comparatively affordable and have greater pass-on value. Posters can surely grab more attention because of its huge feature and visibility, but they occupy space and are only restricted to just one area. Posters dont move unlike brochures that can travel form one place to another. The edge of this material from the others is that it can be handed out and passed on from one person to another.

The affordability of this material had been very helpful for business starters and small businesses. Mainly if you are working with a limited budget you can go and hire for an expert printer and have them done in the convenience of your homes. Although you can personally make them nothing can still strike a brochure that is competently crafted.

Development and printing processes of brochure printing can be done using numerous tools and resources. You can have your printing projects done online or just simply have it crafted within your neighborhoods printing shop. But because of the innovations made in technology the internet became the number one source of online printing services. This means had become the advertising and marketing weapon of choice for most business advertisers.

Because of the easy online access and easy printing processes and development online companies had started to sprout to promote brochure printing services.

Attaining to have a quality brochure printing can be done through online service; this is highly advantageous for you can have your brochure prints developed in three easy steps. Get instant price the printing quotes offered online can be your basis of acquiring about how much will your printing costs is.

The quotes offered give you an accurate printing estimate of the amount you are about to pay for your printing projects. Upload your artwork – online companies had provided space for you where you can upload your artwork. However before you upload your files see to it that you have the right file format. Having the right file format will keep you away from spending too much time and exerting much effort. Place an order online once you are satisfied of the services they provided or if you had seen that the printer is capable of doing your jobs then this is the right time for you to have your projects printed.

Generally finding for a quality brochure printing service that can provide your printing needs is no longer a hard thing to do for there are lots of companies offering this service so you really need not to worry about. Thus in order to make things easier you should have a ready concept on mind before doing the approach. With this means you wont waste time and energy in pouring your ideas.

Can You Market Effectively Without Purpose and Vision?

I went to lunch with a friend the other day to ask him about his company’s marketing journey.

You see, I knew that he and his partner had hired a marketing coach a couple of years back. I wanted to find out what their experience was like and where they had challenges and successes along the way.

This particular company is very typical of the small, service-based businesses that I focus on in my own marketing practice. They would tell you that they’re a couple of accountants who are really good at what they do and enjoy the clients they work with. They would also tell you that they weren’t marketing people who knew how to attract a steady stream of new business.

I asked my friend if there was a particular point in time or event that finally triggered their marketing breakthrough. I wanted to understand what they learned through their own trial and error. I wanted to see if there was something specific that helped them finally crack the code on marketing.

At first he thought the answer was when they finally narrowed down their target market. They finally defined a niche that was a very good fit for them, made sense to them, and helped them stay laser beam focused. We agreed that this was a huge breakthrough. It’s often easy to say, but usually very hard for small businesses to narrow their target market. This was a step that was clearly paying dividends for my friend’s small business.

But, it wasn’t really the answer for what helped them make their marketing breakthrough. After a little further discussion we discovered that the practice never made any marketing headway until they defined and clarified their Purpose and Vision.

Without a clearly defined Purpose and Vision, the business owners could never really articulate what they were and what they were trying to get done. A little more discussion with his partner confirmed it for us. Without clarifying their purpose and vision, the business was very reactive.

None of the marketing strategies or tactics that their marketing coach was helping them implement proved to be productive. The reality was they were reactively taking whatever business they could get through the door.

Clarifying their Purpose and Vision created the marketing breakthrough. Purpose and vision tell you and everyone else what it is you’re out to cause and where you want to go and what impact you want to make with the business. Doing this gave my friend and his partner focus and direction that didn’t exist before. It made narrowing their target market and all these other marketing strategies and tactics make sense.

I started to think about all of my own client relationships. Some time back I had decided to build articulating purpose and vision into my XYZ Growth Marketing Model. It was a piece that seemed to be missing from successful marketing relationships and now my lunch discussion appears to have confirmed it for me.

What do you think? Can you effectively market your business without Purpose and Vision?

Your Home Based Business Can Be A Real Time Trap

Your Home Based Business Can Be A Real Time Trap

The reasons people express for wanting to work from home are
many and varied, but most home based business owners cite the
ability to set their own hours as a major factor in their
decision to work at home. However, many people that have work at
home businesses often fall into a trap that flies directly in the
face of their stated desire for time flexibility.

The strong growth in home based business activity continues and,
according to the Small Business Administration’s Office of
Advocacy, fifty-two percent of ALL small businesses are
home-based.

Some home based business owners have been known to become
“workaholics” because their office is so accessible. Don’t
become a slave to your business…get out of your home office
regularly to renew and revitalize yourself.

Close the door to your office or otherwise remove yourself from
your designated “work area” and go into your “home” area to live
your personal life. If your business involves the use of the
telephone and you find it difficult to ignore a ringing
phone in the office, simply turn the ringer off and turn the
volume on the answering machine way down. If your business is
internet based, just turn off your computer (or at least get away
from the monitor and keyboard).

As a work at home business entrepreneur, you certainly aren’t
required to be available 24 hours a day, 7 days a week just
because your business is located in your home. After all,
your office or workspace is just an area in your home…its not
your home itself!

Working and living under the same roof has a host of advantages,
but it can present some challenges (in addition to the workaholic
syndrome mentioned, above) and stress factors.

Here are four ways to create a less stressful home business
environment:

-Remember why you wanted to become involved with a home-based
business (i.e. more time for family, work schedule flexibility,
etc.)

-Have discussions with your family members and get their input
about the working arrangements and the amount of time they want
with you.

-Use good time management techniques. Keep a list of tasks by
order of importance. There are many low cost and effective “day
planners” or “organizers” readily available today.

-ALWAYS take a little time to “smell the roses”.

While not experiencing the negatives common to a corporate office
working environment, the home-based business owner may
occasionally experience stresses and frustrations that are unique
to working at home.

-Networking with other home-based and small business owners
provides an opportunity to connect with others who may be
experiencing the same stresses/frustrations that you are. Sharing
stressful and/or frustrating issues with someone else in the same
situation can relieve your stress and may bring you good advice
from a different point of view.

As a final note, remember to observe Home-Based Business Week
each year (it is always the week of October that includes the
second Tuesday).