Tag: Target Audience
Every business needs a marketing strategy, and that includes those within the realm of ecommerce. It is incredibly easy for anybody to start an online business, but the vast majority of them will fail miserably. While there are many reasons that any business can fail, it’s a safe bet to say that the successful ones have all implemented an effective ecommerce marketing strategy. The following information will help you set up the best strategy for your internet business.
The best marketing strategies are those that are incorporated into the initial planning stages of the business. In other words, consider what your marketing strategy might be while you are figuring out what to sell, selecting a domain name, designing your site, and so on. Marketing is much more than advertising; marketing permeates every aspect of your business and paints a picture of your company and your offer in the minds of your prospects. Don’t make the mistake of marketing only after everything else is up and running.
You need to have a firm idea of who your target market is before you can start marketing to them. Who is your product for? How old are they? What is their education level? Income? What are there hobbies and interests? What do they identify with? What problems do they have? And the list goes on. The more detailed your image of the ideal customer, the easier your marketing will be.
The next step in a good ecommerce marketing strategy is to determine where your customers are most likely to see your message and be receptive to it. You could just plaster a link to your site anywhere and everywhere that will allow you to do so, but if your target audience doesn’t go there, or if they perceive your ads as intrusive, then they won’t be inclined to follow those links back to your site. For example, if they are likely to be watching music videos, you could put ads on video sites, but you would want to avoid any ads that interrupt the viewing process.
Knowing your ideal customer and how best to reach them is a good start, but you also need to market to them using their language. We aren’t referring to English, Chinese, or Norwegian, but rather using the terminology they are familiar with. Be careful that you don’t overdo it, and that you fully understand their vernacular, otherwise you run the risk of coming across as phony.
Once you have all of those things in place, you can decide which methods you want to be a part of your strategy. There are many options for online marketing, and there are also options that can fit into any budget. Again, your decision as to whether or not to use a certain method should be based on how your target market is likely to respond.
Now it’s just a matter of implementing everything and tracking the results. Test variations and make adjustments as needed. Following this blueprint for an ecommerce marketing strategy will lead you to success.
There are several ways that you can market your business online. How you decide to go about it depends on your product/service, your target audience and your budget. The plan usually includes what features and benefits you want to convey to your target market, how you will convey it to them (this process is often referred to as your advertising campaign) and who is responsible to carry the various activities in the plan. This point is missed by surprisingly many people but successful advertising greatly depends on knowing the preferred methods and styles of communications of the target markets that you are trying to reach with your advertisements. A couple of very useful tools are media plans and calendars. This allows you to specify which advertising methods you are using and when you are using them. You want to show your target audience why they need your product/service. You’ll want to consider all of the online methods of communication, such as newsletters, classifieds, press releases, as well as offline mediums like TV, radio, displays/signs, posters, word of mouth, press releases, etc.
Here are some great online advertising promotion methods.
1. Local Advertising. If you have a local business such as a restaurant or hair salon, advertising online can really boost your visibility and sales. Many small local businesses discount the internet because they believe it to be only for national or international types of products. This is definitely not true. One way to increase your local exposure is to create a PPC (pay per click) campaign on Google’s local network. That way, if someone in your local area does a search for your type of business, you will come up in the ads. You can also advertise on local business or administative office websites or forums.
2. PPC advertising. Pay per click (PPC) advertising is one of the most effective online advertising promotion strategies today. when done correctly, you can gain many leads and sales from your pay per click ads. In a nutshell, pay per click ads are the text ads you see on the right of the screen when you do a search for something online. And if you click on one of those ads, the person who placed it there will pay the search engine for your click. PPC is an extremely profitable way to advertise because you only pay when you get results. In order to do PPC well, you understand the basics of keyword research and how to write compelling ad copy.
3. Free advertising. With the advent of social media and blogging, any business can now advertise its products and services for free. . .and often, more effectively than with paid advertising. It’s important to have a presence on sites like MySpace, FaceBook, Twitter, YouTube and the numerous other social sites and forums. This is an indirect way to advertise, but if it’s done the right way, it will allow you to build trust and relationships with your potential and existing customers.
Online advertising promotion is just one part of the marketing mix that you should be considering. . .but it may be the most significant part, depending on your target market.
Having a solid email marketing strategy right from the start will help you get better results much quicker. As with all aspects of your business, some planning can pay off big. When it comes to building your business the “throwing it against the wall to see what sticks” method is not generally the best way to go.
Finding and using a proven method for generating more people on your list will allow you to get the most out of all the traffic generation techniques you use.
First of all you need to have a thorough understanding of who your target audience is. What is their average age? What is their gender? What are their interests, where do they hang out online, what do they want? Finding out all of these things will be a little time consuming but if you take the time to do it, you will be able to provide them with just what they want, and that is the ultimate secret: find a hungry audience and give them what they want. Talk about easy.
So, once you know who your target audience is and what they want, you can craft all aspects of your email marketing strategy. Start with your optin enticement. What are you going to offer your website visitors if they optin to your list? Hint: it can be free but it must be something that they will consider of high value to them.
Most people give away a free ebook or ecourse. As long as it provides your target audience with something that they would really want to have it should work just fine.
OK, now that you have gotten them to optin to your list, now what? Well, now you want to continue to give them what they want. Take your ebook or ecourse and expand on that. What other knowledge do you have (or can you easily find) that will benefit your list? Put that together in bite size snippets that can be sent out in emails on a daily, weekly, or monthly basis.
Now that you have identified the people you want to target, you have figured out not only what to offer them to sign up but also follow up emails that just keep on delivering. Now what? Well, from that point on you just have to keep delivering. Every once in a while you can send an email that promotes a certain product or service (one that you will get paid for if they buy).
Be careful though to not abuse the people on your list. An occasional sales pitch is fine, but it must be occasional and you must provide real value to your list in all of your other emails. Doing it this way will go a long way to keeping the people on your list happy.
If you follow all these tips you will be able to establish a sound and profitable email marketing strategy. This isn’t theory, it’s a proven method for turning more of your website visitors into paying customers and keeping more of your customers for a lot longer.
Learning to market to your target audience affectively takes dedication and sometimes grueling hard work. In the industry of Debt Management and Consolidation leads are often generated many different ways. Learning to properly generate positive leads can take time and money! Marketing your niche to the World Wide Web is successful through creating good marketing strategies and providing services that no one else has. To find out just what you offer to your clients dont have you will need to do some research or have experience in this field.
Discovering new ways to draw potential customers or leads will take creativity, persistence and dedication. Going the way everyone else does will be competitive and may create a sense of defeat. The cost of using keywords to generate leads can also be costly. Finding keywords that are not being used, irregular spelling, etcwill increase your chances of spending less money per click and getting more visitors to your site hence more potential customers.
Forms of Lead Generation in Debt Management:
Traditional Marketing: This involves vigorous and excruciating hours of cold calling, as well as posting classified ads in the Debt Management or Debt Consolidation categories. Traditional Debt Consolidation loan leads were generated by word of mouth or various Advertising in print or brochures, etc
Squeeze pages: This form of marketing can generate Debt consolidation leads by writing a catchy article or sales letter and having the interested party type enter their information before the page is accessed! This will give you a true potential lead you can market you services too. Some squeeze pages require the potential customer to fill out a survey providing you with more information on the lead to manage what you need to send out.
Article writing: Generating articles will give you an informative and catchy way to bring in the customers. Pulling them into the site this way will peak continued interested and gives you potential customer information for further use.
Network Marketing: Networking with other communities in your industry will allow you to get your site out without creating a lot of extra cost. You can generate a great following from social networking groups in your field and share strategies, what works and what doesnt work reaching the globe with the click of the mouse.
Overall Debt Consolidation loans and debt management leads will provide you with great chances of a successful company. However you must be sure that the leads you create will give you leads that are in your target audience. Do not try and sell debt management services to someone looking to by a car, it just doesnt work. This could set you back in advertising costs and well as time.
Looking for the leads will give you a better idea of what others are looking for and provide you with the necessary materials to succeed. You also need to be looking for what others dont have this research will enable you to create new strategies. Think about all we have learned here in a matter of minutes now think of what you could learn form all the marketing you will be doing, brilliant really!
The best visitors that you can get for your website are visitors that are targeted to your niche. It is easier just to get any old type of traffic but thousands of visitors aren’t much use if they aren’t going to buy what you are offering. If you want visitors to purchase your product or service then you need visitors that are looking for that particular product or service. There is a big difference to plain old traffic and targeted traffic.
When you have a good understanding of the market that you want to reach then you can easily target your traffic. You may need to take the time to do some research so that you can get that understanding of your target audience. When you are in business then it is more profitable in the long term if you do the correct research at the beginning.
If you are advertising your site there is no point placing ads on sites that are not related to your niche. You need to post your advertising on sites that are relevant to what you are promoting. This is particularly so if you are paying per click for your advertising, you don’t want to pay for thousands of clicks of untargeted visitors. If you are paying per click then you want those clicks to convert into paying customers. Although when you change to advertising on more targeted websites your traffic may decrease but your sales may increase as your audience is becoming more targeted.
You will also want to word your advertising to attract your target audience. If you are promoting a product for sale then don’t advertise as giving away something for free or you are likely to attract people that want freebies and not buying customers. A simple change of how you word your ad can make a big difference to your sales. You want to attract visitors that already want to buy your product.
Find sites that are content based and have content that relates to your niche. If you find sites that are full of advertising then you will have more competition but if you can find sites with little or no advertising but lots of content then your advertising will stand out.
When you advertise test different phrases and keywords in your ads to find which one converts best. Different people will search for different terms so you might want to try some different ads that target the different keyword phrases relating to your niche.
When creating your ad try to think like one of your customers. If you were looking to buy your product, what would you be looking for? What would attract your attention? What do you want to see? Try not to think as a business owner but rather as the customer and your ads will tend to be more appealing to your customer when you are thinking along the same lines as they are. Don’t be afraid to experiment with different advertising as sometimes it’s when you think outside the box that you are most successful.
Always stay up to date with your advertising as ads that are outdated will not be reaching a targeted audience. Advertising methods change all the time and your product may even change over time so you need to keep your ads up to date and current with what you are selling and what your customers are looking for.