Tag: Target Market
SEO For Small Business-A Chance To Rank Higher With Big Business
The internet has changed the way people do business, and if you will pardon the cliche, it is a game changer. People not only go online for entertainment purposes, but they also go online for information and to buy things. SEO (short for search engine optimization) refers to a wide variety of methods that are used to help a site rank higher in the results when someone does a search. SEO for small business evens the playing field and gives the smallest business a chance to rank higher than a big business.
Step #1 – Research
Before you do anything else, you need to know who your market is, and what it is that they are using the search engines to look for. The more you know about your target market, the better. Having a detailed image of who they are and what problems they need solved will help you craft your marketing message and also help you when doing SEO. You also need to know what keywords they are entering into the search engines, and then use those keywords accordingly. There are several tools (free and paid) that can give you a good idea of how many searches a particular keyword is getting.
Step #2 – Implementation
Once you have done your research you can start doing your SEO. This is where the proverbial rubber meets the road. Entire books have been dedicated to effective SEO, but here are a few things you can do to improve your site’s position in the search engine results.
* Write keyword-rich content, but always write for people first and search engines second.
* Use both on-site and off-site linking. On-site linking refers to the links on your site that point to other parts of your site. Off-site linking covers any links back to your site that are placed on a different site, which may be owned by you or somebody else.
* Make use of SEO on every part of your site. For example, use alt tags on images, and fill in the meta tags when creating your site.
Step #3 – Maintenance
SEO for small business is not a one-time thing, you need to be constantly working on it. Every time you add something to your website, you should have SEO in mind. If you are using a backlink strategy, then you need to keep adding links on a regular basis. Search engines change their results algorithms frequently, so you need to pay attention to where your site is ranked, and change your overall SEO strategy if needed.
If you own a small business you can always do the SEO yourself. Following the advice in this article is a good start, but it only covers some of the basics. SEO for small business is an ongoing process that requires continuing education and regular maintenance. If you don’t have the time to do this, or would prefer to have someone do it that already understands SEO, then you can always hire a firm to do your SEO work for you. Either way, search engine optimization is necessary in today’s marketplace.
Search Engine PPC-One Of Many Ways To Make Money On Internet
There are a lot of different ways to make money online, but search engine PPC (short for pay-per-click) is one of the most effective and least understood of those ways. To be honest, a lot of people have lost money trying their hand at PPC. Whether you have never tried PPC, or if you have previously tried and failed, you should know that there is money to be made if you go about it the right way.
Search engine PPC is a method of advertising that is displayed by the search engines, and you only pay for it when someone clicks on the link in your ad. However, there are a lot of variables that go into creating an affordable and effective ad.
1. Know your target market. You need to know exactly who you’re selling to and what triggers them to buy. Remember, you are going to be paying every time someone clicks on one of your PPC ads, so you need to know how your market and how to sell to them. The more targeted your ads, the better your odds of success.
2. Choose keywords carefully. The keywords you associate with your ad will determine what search engine results your ads are placed with, your level of competition, and how much you will pay per click. You can use free keyword research tools or paid options to get an idea of what people are searching for.
3. Write effective ad copy. Keep in mind that you are placing search engine PPC ads so people will click on them, and it’s your ad copy that plays the biggest role in getting people to click. The tricky part is that the number of characters you can use in your ad will be limited, presenting an additional challenge in writing your copy.
4. Pre-qualify with your ad. Now, you want a lot of people to click on your ad, but not everybody. What you are really after are the people who want to take you up on your offer. If your ad is too vague, you may get a lot of clicks, but not enough people to follow through on your desired action. That may not be a big deal under normal circumstances, but it can put a huge dent in your budget when doing pay-per-click marketing. An example of pre-qualification would be using the word “discount” in your ad, as that will attract people wanting to buy.
5. Use bidding strategies to maximize your returns. This is where things get really interesting, and also where a lot of people get lost. You can follow any proven strategy, but the basic idea is that you pay as little as possible for the most effective keywords possible, and get a high rate of return.
6. Test and track carefully. You should always be testing different ads when doing search engine PPC. Each ad should have its own link so you know which ads produced which results. Go with the ads that perform best, and then set up another ad to see how well it does. Over time your results will get better and better.
Having a website is meaningless if nobody visits it. That statement is true whether you’re a single person with a blog or a large corporation that has a massive network of websites. Online marketing promotion is how you get your site seen. There are some basic principles that every website owner can use when marketing their site.
1. It’s up to you. You are ultimately responsible for all of the marketing that you do. Even if you hire someone to do it for you, you still have to be aware of what’s going on and give your approval for any marketing that’s being done. If your marketing isn’t getting the results you’re after, then you need to take charge and turn things around. In the other hand, if you are experiencing success, then you can take credit for it. Either way, it’s all up to you.
2. Know your target market. Online marketing promotion can be summed up as selling your products or services to the people who want them. That leads to the question of who wants to buy what you’re offering. The only way to find the answer is to do market research. Who are they? What are their problems? Income? Beliefs? Hobbies? Do they have kids? What do they do for fun? What is their education level? The more you know about your market–about who your ideal customer is–the better you can craft your marketing message to resonate with them.
3. Speak to your market in their language. Once you have a good idea of who your market is, you can start marketing to them. Building rapport is one of the ways you can make a connection with your customers, and you can do that by speaking their language. Use the terms they use, and talk like they talk. However, be careful that you don’t overdo it, otherwise you will come across as being phony and that will only end up being counterproductive.
4. Everything counts. A lot of people, especially those new to business, make the mistake of thinking only certain things they do online count as “marketing. The truth is that everything you do online, and that can be tracked back to your business, counts as marketing; good or bad. Also keep in mind that it’s pretty easy for people to look into your business and find out who runs it. So, every forum post you make, every comment you leave on a blog, every e-mail, every Tweet, every Facebook post, and so on, all paint a picture of you and your business. Think about how any message you write will reflect on your business.
Online marketing promotion takes time to get the hang of, but you can get off to a great start by keeping the above tips in mind. However, none of the tips above will matter unless you take action and follow through on them. When you do, you will see what a positive difference it makes when you stick to a few basic, and proven marketing principles.
Any time that you are promoting your business, it is important to consider marketing positioning. Sure, you have already figured who your target market is, have done testing and tracking, and even made some adjustments, but have you given any thought to how your product or service is being positioned in the marketplace? Do you have an idea of what positioning is? Do you know how to determine an effective position?
A simple definition of positioning is the way you wish your products or services to be perceived by your target market. This may relate to a specific aspect of your offer, your brand, or your company as a whole. Another thing to keep in mind is that a single product has the potential to be positioned in more than one way. For example, let’s say we have a breakfast cereal that is both tasty and healthy. It could be marketed to kids as a cereal that tastes good, and that parents can feel good about because it’s healthy. It could also be marketed to adults as a healthy cereal that also happens to taste good.
Sticking to the breakfast cereal example, the advertising used would depend on what marketing positioning was trying to be achieved with the particular campaign. That’s one reason why how you position your product is so important. However, the main reason for positioning is that it plays a major role in how your product is received by your target market. In other words, positioning can be the difference between failure and success.
Did you notice that? The difference between failure and success is how you position your product, and not necessarily the actual merits of the product. Why is this so? The reason is that nobody can find out how great your product is unless they buy it, and they will only buy it if it’s positioned effectively. The question then becomes one of how to position your product in a way that resonates.
You need to have a detailed image of who your ideal customer is and what their real problems and desires are. Most of us have learned that you have to solve people’s problems, but that alone is not enough to figure out a good position. To do that, you also need to know what they want; what they really want.
If they have health problems, then you can help them to get healthier by eating your healthy cereal. You have solved their problem, but that’s not very captivating. Let’s move on to what they want. Okay, they obviously want to be healthy, right? Sure, but why do they want to be healthy? Is it so they can look good in a swimming suit? Is it so they can be more active and have more energy? Is it so they can live longer? Aha! Now you’re starting to zero in on the best marketing positioning for your product. It takes a bit of practice, but once you get the hang of it, you will see how much of an improvement it makes.
How To Find Your Target Market-Run A Successful Internet Business
The question of how to find your target market is of vital importance if you want to run a successful internet business. That often comes as a surprise to a lot of people. You see, they assume that the internet covers the entire planet, and therefore, the entire planet is now their market. To put it bluntly: that is a recipe for failure.
While it is true that an internet business has the potential of reaching a large portion of people around the world, there is simply no way that you can write your sales copy in a way that appeals to all of those people. On the other hand, you could write a basic description of your product or service and stay relatively vague in your copy. However, the message would be so watered down that it wouldn’t resonate with anybody. Figuring out your target market is the key to connecting with people and having them become customers.
You need to determine how big the potential market it is and how desperate they are to solve their particular problem, no matter how much it costs. A big market isn’t enough. For example, there are a lot of people looking for free stuff, but that doesn’t make them a good market. Such markets have a hard time parting with their money and that will make it harder to sell to them (though not impossible if you position your offer properly).
Another way to look at all of this is that your best bet is to sell to an already existing market. Sure, there is the rare product that is so novel that the market doesn’t exist, but trying to go that route is risky. When starting out it’s best to find an existing market, and then fill a need within that market.
That leads to the question of how to tell whether or not a market exists. This is where it becomes important to know how to find your target market. There are two simple ways that will get you on the right track.
1. Search engines – If enough people are searching for information on a topic then it’s a good sign that there is a market there. However, you also need to be careful about which keywords (the terms people enter into the search engine) you are gathering data on. Remember, you are looking for a “hungry” market, so give some thought as to what terms desperate people would be entering into the search engine.
2. Publications – There are thousands of magazines currently being published, and that’s an excellent sign that there is a large market interested in the topic. In effect, you re relying on the publisher’s research to tell you that there is an existing market for that topic. If you have an offer that can fit into any of those topics, then you can be confident that you are tapping into a good market.
These are two simple methods for how to find your target market, but they are only the beginning. Investing time up front researching the market will pay off in a big way in the future.