Tag: Yahoo;

Overture Search Words- Yahoo Tool

Posted by on Feb.01, 2013, under Affiliate Marketing No Comments

The Overture search term tool was bought out by Yahoo! in 2003 and is now referred to as Yahoo Marketing Solutions. Overture was one of the first pay-for-placement companies out there. Basically this is what pay-per-click evolved from.

The reason the Overture search term tool is no longer with us is the fact that when the Internet changed the way they did things, Overture did not keep up with those changes and if not for Yahoo!, Overture would have gone by way of the dinosaur.

Yahoo has revamped the entire Overture system and made it so much better. Now, not only can you find keywords to use for your SEO but you can also place ads and manage when and where those ads get seen.

As with all pay-per-click ads you only pay when your ad gets clicked on and not for every time it is shown. Pay-per-click is still a very effective way to drive traffic to your website. The more people you attract to your website the more possible it is to convert them into paying customers.

The secret to attracting potential paying customers to your site is to use specifically targeted keywords. You do this by first, figuring out who you audience will be and that is determined basically, by the product you are selling or the service you are offering.

Build the ad you post on to the search engine around your specifically targeted keyword. Use it in the title and make the title intriguing so they want to click through to your website to check out what you are offering them.

To get started doing all of this you must sign up at “searchmarketing.yahoo.com”. Make sure you have your PPC budget all worked out and available to start using. Yahoo will give you a $25 credit just for signing up.

You will be directed to choose the US and Canada or other areas of the world. If you choose other countries make sure you take into consideration the language barrier. Now you will be directed to search for keywords.

The best way to search for keywords is to think about what words your customers would use when they search for your product or service. Then click the box that will direct you to a list of related keywords then price them out.

The pricing area is where you will tell Yahoo what your spending limit is. Once you give Yahoo your budget the tool will estimate a maximum bid amount so you get the maximum number of clicks for the keywords you are using. The tool will also estimate the number of impressions and clicks you can expect at that bid amount.


Overture Search For Keywords

Posted by on Jan.30, 2013, under Affiliate Marketing No Comments

If you want to optimize your Overture search for keywords that are relevant to your product or service. You can use any one of the free keyword search tools available to you like Inventory Overture or you can go to Google and use theirs. Nichebot is the other main keyword search tool you can use to get your keywords.

Overture ads are the ones you see on the top or left side of the results page when you do a search on the Yahoo! search engine. Getting your Overture search optimized will make sure that your ad is placed on the results page where those people will see it. Overture is pay-per-click just like those on the top or right side of the Google search results pages.

If you want to get noticed and get traffic to your site you must make sure your ad performs well for you. This is called optimization and it may take some time and energy on your part but if you find a great keyword, write a great ad, and do the testing on that ad and keyword for two weeks you will be able to track how it does and if you need to make some changes or not.

Your best bet is to find a number of keywords and then pick two and test them one after the other keeping track of how they perform then introduce another and test that one agaiinst the better of the first two. Here is where the time aspect comes in. If you do not have the time to do this yourself then hire someone like an SEO expert to do it for you. They may even have some other suggestions for you regarding optimization as well.

After you find good keywords then you need to write your ad. The headline of your ad is what your potential customers see first so try to make it interesting. Be creative, the headline is the underlined part of the ad that your potential customers will click on so they can get to your website. You need to write a headline that stands out from the crowd so you get the most click throughs to your website and hopefully the most sales.

Make sure that the keyword you chose is used in the ad you write. One keyword per ad is the best way to go so you can do that testing we talked about earlier. Each ad should be run for two weeks. Track the results of each ad you place and make note which one works the best for you then stick with that keyword.

Never stop looking for keywords to use in your ads. You may have found a good one that get a decent amount of traffic but you just never know when you might find one that will break the bank. You can only make sales if you get traffic to your website. Writing an interesting ad with a great keyword will get you the traffic you need.

Optimizing your Overture search will help get traffic to your site and if you keep track of how those keywords work then you will see which keyword gets you more click throughs and turns those click throughs into conversions. Conversions are the people who go to your site and buy what you are selling.


Internet Marketing Advertising Tips

Posted by on Jan.04, 2013, under Affiliate Marketing, Affiliate Programs No Comments

A method of promotion that used to be the hot new thing in marketing is internet marketing advertising through banner ads. Banner ads havent gone away, of course. You still see them every time youre online, unless youre luckily using software that blocks them. But Ill bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, all of those companies advertising in those banner ads are huge companies with vast advertising budgets. Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail.

Internet marketing advertising with pay-per-click programs has also changed the face of online promotion. Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link. Its essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website. If a website is all about guitars, for instance, and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue. And costs the business owner.

Another thing thats changed the internet marketing advertising landscape recently is SEO, or search engine optimization. Websites used to stuff themselves full of keywords to get hits for a variety of difference searches, whether or not the content was really on their website. Now, keyword stuffing as its called can actually get a site blackballed from a search. This keeps web searchers from entering keywords like apple pie recipe and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5.

Now during internet marketing advertising, websites have to use keywords correctly to show their content is expert content and not just a list of random keywords most commonly searched that day. The growing sophistication of the search engines makes cheating to get the most hits a foolish thing to do since the engine can actually block your site from coming up in the results. Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic.

When you get that traffic, you have to convert browsers to buyers, and the best way to do that is to make sure they see your product or service several times. One of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails through an opt-in list. Visitors to your website will be enticed to sign up for your mailing list by you offering something valuable to them for free for doing so. Then you have their permission do some of your most effective internet marketing advertising–sending them very targeted ads.


Benefit From Internet Marketings Advertising Tips

Posted by on Dec.12, 2012, under Affiliate Marketing, Affiliate Programs No Comments

A method of promotion that used to be the hot new thing in marketing is internet marketing advertising through banner ads. Banner ads havent gone away, of course. You still see them every time youre online, unless youre luckily using software that blocks them. But Ill bet if you stop and think of all the banner ads you saw during the short period of time when you were online recently, all of those companies advertising in those banner ads are huge companies with vast advertising budgets. Few small business owners could afford the banner ad rates for something like the spot at the top of your mailbox when you check your Yahoo! Mail.

Internet marketing advertising with pay-per-click programs has also changed the face of online promotion. Now, a business owner can have a small ad displayed through a vast program of providing ads on various websites, and be charged a certain fee each time a consumer clicks on the link. Its essentially paying for traffic, and the traffic is targeted in that the ad should only show on a relevant website. If a website is all about guitars, for instance, and the website owner is in a pay-per-click program, each time someone clicks on one of the guitar-related advertisements displayed, it earns him revenue. And costs the business owner.

Another thing thats changed the internet marketing advertising landscape recently is SEO, or search engine optimization. Websites used to stuff themselves full of keywords to get hits for a variety of difference searches, whether or not the content was really on their website. Now, keyword stuffing as its called can actually get a site blackballed from a search. This keeps web searchers from entering keywords like apple pie recipe and getting search engine listings with an adult site at position #3 and a website full of stolen software activation codes at #5.

Now during internet marketing advertising, websites have to use keywords correctly to show their content is expert content and not just a list of random keywords most commonly searched that day. The growing sophistication of the search engines makes cheating to get the most hits a foolish thing to do since the engine can actually block your site from coming up in the results. Proper search engine optimization and keyword use can put your site in the top few results, though, and get you more valuable traffic.

When you get that traffic, you have to convert browsers to buyers, and the best way to do that is to make sure they see your product or service several times. One of the best methods of internet marketing advertising is by advertising to people who have given you permission to send them emails through an opt-in list. Visitors to your website will be enticed to sign up for your mailing list by you offering something valuable to them for free for doing so. Then you have their permission do some of your most effective internet marketing advertising–sending them very targeted ads.


Why You Should Use WordPress As Your Choice Blogging Platform

Posted by on Oct.17, 2012, under Marketing No Comments

Why You Should Use WordPress As Your Choice Blogging Platform

There is no doubt that the blogging has changed the internet as we know it today. The days of boring, stale, static content websites are over. Bloggers have become a source of fresh and interesting content for internet users across the world. The blogosphere is constantly evolving and changing thanks to this seemingly unending stream of interesting information published by regular people like you. The great thing about the blogosphere is that anyone can contribute to it. You can start blogging and get your word out there today with a great open source blogging platform known as WordPress. Install this software on your website and you can have a blog up and running in no time. Never heard of WordPress? Well these top companies and publications have:

The New York Times
Yahoo’s Corporate Blog
CNN’s Political Ticker
Sony Playstation Blog
Southwest Airlines

The list goes on and on…

You’re probably thinking: if all these huge companies use this software called WordPress, it’s probably too complicated for a beginning blogger like me. That is just absolutely wrong. WordPress is very simple to use and anyone can start blogging with it. The reason why such large companies and small-time bloggers alike use WordPress is the simplicity, flexibility, and easy of use. Let’s not forget WordPress is absolutely free and open source. Here are some of the benefits of using WordPress as your blogging platform of choice:

An easy to use blogging platform. Write in a WYSIWYG editor, save drafts, and publish when you’re ready.
A huge community full of support, free templates, plugins, and additional addons and modifications for your blog.
A dynamic theming system, change the look of your entire blog with one click.
Generate “SEO-friendly” permalinks with the click of a button.
Built-in RSS feed functionality.
Categorize and tag your blog posts.
Create static pages.
Integrated search box.
Automatic pinging to the top blog ping services.

The possibilities are literally endless…

With the thousands upon thousands of other blogs running WordPress, it’s popularity is undeniable. Give it a test drive yourself by signing up for a free hosted blog at WordPress.com or take the plunge and host it yourself. Take advantage of the variety of free tools and resources associated with this popular open source blogging software. Happy blogging!